Global influences of digital transformation on behavioral factors in tourism: a systematic literature review
This systematic literature review (SLR) synthesizes empirical insights on how AI, VR, AR, and blockchain reshape tourist behavior through theoretical, technological, cultural, and policy perspectives. Using PRISMA-guided methodologies, we analyze 117 peer-reviewed studies (2019.12–2025.2) across glo...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2025-07-01
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| Series: | Cogent Business & Management |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2536101 |
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| author | Yuan Zhang Árpád Papp-Váry Zoltán Szabó |
| author_facet | Yuan Zhang Árpád Papp-Váry Zoltán Szabó |
| author_sort | Yuan Zhang |
| collection | DOAJ |
| description | This systematic literature review (SLR) synthesizes empirical insights on how AI, VR, AR, and blockchain reshape tourist behavior through theoretical, technological, cultural, and policy perspectives. Using PRISMA-guided methodologies, we analyze 117 peer-reviewed studies (2019.12–2025.2) across global contexts to address five key research questions. Findings reveal: (1) Hybrid frameworks dominate digital adoption research but ignore emotional and cultural factors; (2) Integrating AI, AR, and blockchain boosts satisfaction but overwhelms users and raises privacy worries; (3) Cultural contingencies—collectivism, uncertainty avoidance, and power distance—significantly mediate risk perception and institutional trust in technology adoption; (4) Behavioral adaptation trajectories show generational divides in algorithmic reliance and transparency expectations; (5) Policy integration mechanisms, including government-led digital infrastructure, GDPR-aligned regulations, and public-private partnerships, strengthen destination resilience but remain contingent on regional capacity and cultural alignment. To bridge these insights, we introduce the TECH-Trust Model, integrating technological affordances, trust architectures, and adaptive governance to foster culturally intelligent tourism ecosystems. This study advances digital tourism scholarship by reconciling fragmented theoretical paradigms and offering evidence-based strategies for ethical, sustainable technology deployment across heterogeneous markets. |
| format | Article |
| id | doaj-art-91d4484b952b4e9da8fccf5acb32e7a3 |
| institution | Kabale University |
| issn | 2331-1975 |
| language | English |
| publishDate | 2025-07-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj-art-91d4484b952b4e9da8fccf5acb32e7a32025-08-20T03:40:57ZengTaylor & Francis GroupCogent Business & Management2331-19752025-07-0112110.1080/23311975.2025.2536101Global influences of digital transformation on behavioral factors in tourism: a systematic literature reviewYuan Zhang0Árpád Papp-Váry1Zoltán Szabó2University of Sopron, Alexandre Lamfalussy Faculty of Economics, Sopron, HungaryBudapest Business University, Faculty of International Management and Business, Budapest, HungaryUniversity of Sopron, Alexandre Lamfalussy Faculty of Economics, Sopron, HungaryThis systematic literature review (SLR) synthesizes empirical insights on how AI, VR, AR, and blockchain reshape tourist behavior through theoretical, technological, cultural, and policy perspectives. Using PRISMA-guided methodologies, we analyze 117 peer-reviewed studies (2019.12–2025.2) across global contexts to address five key research questions. Findings reveal: (1) Hybrid frameworks dominate digital adoption research but ignore emotional and cultural factors; (2) Integrating AI, AR, and blockchain boosts satisfaction but overwhelms users and raises privacy worries; (3) Cultural contingencies—collectivism, uncertainty avoidance, and power distance—significantly mediate risk perception and institutional trust in technology adoption; (4) Behavioral adaptation trajectories show generational divides in algorithmic reliance and transparency expectations; (5) Policy integration mechanisms, including government-led digital infrastructure, GDPR-aligned regulations, and public-private partnerships, strengthen destination resilience but remain contingent on regional capacity and cultural alignment. To bridge these insights, we introduce the TECH-Trust Model, integrating technological affordances, trust architectures, and adaptive governance to foster culturally intelligent tourism ecosystems. This study advances digital tourism scholarship by reconciling fragmented theoretical paradigms and offering evidence-based strategies for ethical, sustainable technology deployment across heterogeneous markets.https://www.tandfonline.com/doi/10.1080/23311975.2025.2536101Digital tourism theoriestechnological synergiescultural moderatorsbehavioral adaptationpolicy frameworksConsumer Psychology |
| spellingShingle | Yuan Zhang Árpád Papp-Váry Zoltán Szabó Global influences of digital transformation on behavioral factors in tourism: a systematic literature review Cogent Business & Management Digital tourism theories technological synergies cultural moderators behavioral adaptation policy frameworks Consumer Psychology |
| title | Global influences of digital transformation on behavioral factors in tourism: a systematic literature review |
| title_full | Global influences of digital transformation on behavioral factors in tourism: a systematic literature review |
| title_fullStr | Global influences of digital transformation on behavioral factors in tourism: a systematic literature review |
| title_full_unstemmed | Global influences of digital transformation on behavioral factors in tourism: a systematic literature review |
| title_short | Global influences of digital transformation on behavioral factors in tourism: a systematic literature review |
| title_sort | global influences of digital transformation on behavioral factors in tourism a systematic literature review |
| topic | Digital tourism theories technological synergies cultural moderators behavioral adaptation policy frameworks Consumer Psychology |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2025.2536101 |
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