Marketing Strategy of Byond By BSI Application to Increase Users Case Study of PT. Bank Syariah Indonesia KCP Astana Anyar Bandung

Marketing strategies have been widely used by the online shop industry, this also applies to the banking world which is rarely highlighted, especially KCP banks. This study aims to determine the marketing strategy of BSI KCP Bandung Astana Anyar Company related to the Byond application and its impli...

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Bibliographic Details
Main Authors: Siti Rosmayati, Riska Amelia
Format: Article
Language:English
Published: Program Studi Magister Manajemen Institut Koperasi Indonesia 2025-03-01
Series:Coopetition
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Online Access:https://journal.ikopin.ac.id/index.php/coopetition/article/view/5241
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