Marketing Strategy of Byond By BSI Application to Increase Users Case Study of PT. Bank Syariah Indonesia KCP Astana Anyar Bandung
Marketing strategies have been widely used by the online shop industry, this also applies to the banking world which is rarely highlighted, especially KCP banks. This study aims to determine the marketing strategy of BSI KCP Bandung Astana Anyar Company related to the Byond application and its impli...
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| Format: | Article |
| Language: | English |
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Program Studi Magister Manajemen Institut Koperasi Indonesia
2025-03-01
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| Series: | Coopetition |
| Subjects: | |
| Online Access: | https://journal.ikopin.ac.id/index.php/coopetition/article/view/5241 |
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| _version_ | 1849715538787303424 |
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| author | Siti Rosmayati Riska Amelia |
| author_facet | Siti Rosmayati Riska Amelia |
| author_sort | Siti Rosmayati |
| collection | DOAJ |
| description | Marketing strategies have been widely used by the online shop industry, this also applies to the banking world which is rarely highlighted, especially KCP banks. This study aims to determine the marketing strategy of BSI KCP Bandung Astana Anyar Company related to the Byond application and its implications for increasing users in the application. This study takes the form of descriptive qualitative research to explain the phenomenon raised comprehensively and uses literature studies as a basis for compiling arguments. This study produces the fact that the marketing strategy that is taking place at BSI KCP Bandung Astana Anyar Company is running effectively. This is represented by the increase in the number of existing users. This also has implications for the fact that the marketing strategy has been running effectively. This study recommends that in the future customer retention be involved in research. This is to determine the ability of BSI KCP Bandung Astana Anyar Company in maintaining the audience or consumers that have been successfully obtained from the marketing strategy that has been implemented. |
| format | Article |
| id | doaj-art-91c5ddd31d4e442c89782f08bf83dc23 |
| institution | DOAJ |
| issn | 2086-4620 2615-4978 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Program Studi Magister Manajemen Institut Koperasi Indonesia |
| record_format | Article |
| series | Coopetition |
| spelling | doaj-art-91c5ddd31d4e442c89782f08bf83dc232025-08-20T03:13:21ZengProgram Studi Magister Manajemen Institut Koperasi IndonesiaCoopetition2086-46202615-49782025-03-0116128329010.32670/coopetition.v16i1.52415586Marketing Strategy of Byond By BSI Application to Increase Users Case Study of PT. Bank Syariah Indonesia KCP Astana Anyar BandungSiti Rosmayati0Riska Amelia1Politeknik Piksi GaneshaPoliteknik Piksi GaneshaMarketing strategies have been widely used by the online shop industry, this also applies to the banking world which is rarely highlighted, especially KCP banks. This study aims to determine the marketing strategy of BSI KCP Bandung Astana Anyar Company related to the Byond application and its implications for increasing users in the application. This study takes the form of descriptive qualitative research to explain the phenomenon raised comprehensively and uses literature studies as a basis for compiling arguments. This study produces the fact that the marketing strategy that is taking place at BSI KCP Bandung Astana Anyar Company is running effectively. This is represented by the increase in the number of existing users. This also has implications for the fact that the marketing strategy has been running effectively. This study recommends that in the future customer retention be involved in research. This is to determine the ability of BSI KCP Bandung Astana Anyar Company in maintaining the audience or consumers that have been successfully obtained from the marketing strategy that has been implemented.https://journal.ikopin.ac.id/index.php/coopetition/article/view/5241marketing strategy, marketing, aida model, byond application. |
| spellingShingle | Siti Rosmayati Riska Amelia Marketing Strategy of Byond By BSI Application to Increase Users Case Study of PT. Bank Syariah Indonesia KCP Astana Anyar Bandung Coopetition marketing strategy, marketing, aida model, byond application. |
| title | Marketing Strategy of Byond By BSI Application to Increase Users Case Study of PT. Bank Syariah Indonesia KCP Astana Anyar Bandung |
| title_full | Marketing Strategy of Byond By BSI Application to Increase Users Case Study of PT. Bank Syariah Indonesia KCP Astana Anyar Bandung |
| title_fullStr | Marketing Strategy of Byond By BSI Application to Increase Users Case Study of PT. Bank Syariah Indonesia KCP Astana Anyar Bandung |
| title_full_unstemmed | Marketing Strategy of Byond By BSI Application to Increase Users Case Study of PT. Bank Syariah Indonesia KCP Astana Anyar Bandung |
| title_short | Marketing Strategy of Byond By BSI Application to Increase Users Case Study of PT. Bank Syariah Indonesia KCP Astana Anyar Bandung |
| title_sort | marketing strategy of byond by bsi application to increase users case study of pt bank syariah indonesia kcp astana anyar bandung |
| topic | marketing strategy, marketing, aida model, byond application. |
| url | https://journal.ikopin.ac.id/index.php/coopetition/article/view/5241 |
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