Discovering customer segments through interaction behaviors for home appliance business
Abstract Market segmentation has become a crucial step in developing a successful marketing strategy, as it allows businesses to understand their target audience on a deeper level and create personalized experiences for different customer groups. For customer cluster analysis, this study expanded th...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2025-03-01
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| Series: | Journal of Big Data |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s40537-025-01111-y |
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