The Impact of Innovative Products in the Metallic Zinc Market Growth in Brazil

International market movements have been stimulating the recent process of industrialization in Brazil, with an increasing growth in the offer and demand of higher added value products in various sectors and segments. Metallic zinc plays a significant role in the Brazilian exports and in the automot...

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Main Author: Nelson Roberto Furquim
Format: Article
Language:English
Published: FUCAPE Business School 2017-01-01
Series:BBR: Brazilian Business Review
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=123051880003
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author Nelson Roberto Furquim
author_facet Nelson Roberto Furquim
author_sort Nelson Roberto Furquim
collection DOAJ
description International market movements have been stimulating the recent process of industrialization in Brazil, with an increasing growth in the offer and demand of higher added value products in various sectors and segments. Metallic zinc plays a significant role in the Brazilian exports and in the automotive and building industries as well. Further to the availability of new technologies, the zinc industry in Brazil has been commercializing zinc alloys, perceived as higher added value products, for several applications. This study aims at analyzing how innovation and the zinc alloys may influence the metallic commodities market development in Brazil. It was carried a nationwide survey with a non-probabilistic sample of either employees or owners of companies that use zinc and its alloys. For the answers analysis it was used the Discourse of the Collective Subject, a qualitative and quantitative methodology. Zinc alloys influence positively the metallic zinc market growth, though their high prices were considered as a restriction factor for their use.
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series BBR: Brazilian Business Review
spelling doaj-art-91b85d2bcf4243d7933357318482e26c2025-02-06T23:39:31ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2017-01-01144403416The Impact of Innovative Products in the Metallic Zinc Market Growth in BrazilNelson Roberto FurquimInternational market movements have been stimulating the recent process of industrialization in Brazil, with an increasing growth in the offer and demand of higher added value products in various sectors and segments. Metallic zinc plays a significant role in the Brazilian exports and in the automotive and building industries as well. Further to the availability of new technologies, the zinc industry in Brazil has been commercializing zinc alloys, perceived as higher added value products, for several applications. This study aims at analyzing how innovation and the zinc alloys may influence the metallic commodities market development in Brazil. It was carried a nationwide survey with a non-probabilistic sample of either employees or owners of companies that use zinc and its alloys. For the answers analysis it was used the Discourse of the Collective Subject, a qualitative and quantitative methodology. Zinc alloys influence positively the metallic zinc market growth, though their high prices were considered as a restriction factor for their use.http://www.redalyc.org/articulo.oa?id=123051880003innovationmetallic zinccommoditiestechnologymarket growth
spellingShingle Nelson Roberto Furquim
The Impact of Innovative Products in the Metallic Zinc Market Growth in Brazil
BBR: Brazilian Business Review
innovation
metallic zinc
commodities
technology
market growth
title The Impact of Innovative Products in the Metallic Zinc Market Growth in Brazil
title_full The Impact of Innovative Products in the Metallic Zinc Market Growth in Brazil
title_fullStr The Impact of Innovative Products in the Metallic Zinc Market Growth in Brazil
title_full_unstemmed The Impact of Innovative Products in the Metallic Zinc Market Growth in Brazil
title_short The Impact of Innovative Products in the Metallic Zinc Market Growth in Brazil
title_sort impact of innovative products in the metallic zinc market growth in brazil
topic innovation
metallic zinc
commodities
technology
market growth
url http://www.redalyc.org/articulo.oa?id=123051880003
work_keys_str_mv AT nelsonrobertofurquim theimpactofinnovativeproductsinthemetalliczincmarketgrowthinbrazil
AT nelsonrobertofurquim impactofinnovativeproductsinthemetalliczincmarketgrowthinbrazil