Competition in the Telecom Sector on Facebook in Bangladesh: Building Customer Relationships
This study examines the Facebook pages of all four telecom operators in Bangladesh to understand their communication strategies on Facebook and their customers’ engagement patterns. More specifically, this article explores the companies’ communication strategies deployed in terms of five aspects: i)...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
HOPE
2022-09-01
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| Series: | Journal of Quantitative Description: Digital Media |
| Subjects: | |
| Online Access: | https://journalqd.org/article/view/2835 |
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