Digitalizing sustainability in Pakistan’s textile sector: An investigation of lean digital transformation adoption
Rapid digital technology adoption is reshaping manufacturing worldwide, yet Pakistan’s textile industry faces challenges – outdated practices, high innovation costs, and limited lean operations – that constrain competitiveness and sustainability. Addressing this gap, the study adapts the Unified The...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-08-01
|
| Series: | International Journal of Engineering Business Management |
| Online Access: | https://doi.org/10.1177/18479790251369174 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849233266192678912 |
|---|---|
| author | Masooma Zahra Syed Asif Ali Naqvi Bilal Hussain Cosimo Magazzino |
| author_facet | Masooma Zahra Syed Asif Ali Naqvi Bilal Hussain Cosimo Magazzino |
| author_sort | Masooma Zahra |
| collection | DOAJ |
| description | Rapid digital technology adoption is reshaping manufacturing worldwide, yet Pakistan’s textile industry faces challenges – outdated practices, high innovation costs, and limited lean operations – that constrain competitiveness and sustainability. Addressing this gap, the study adapts the Unified Theory of Acceptance and Use of Technology (UTAUT2) framework, extending it with lean thinking and sustainability concerns to identify drivers of digital transformation. Data were gathered via a cross-sectional survey of 124 stakeholders from small, medium, and large textile industries in Punjab, Pakistan, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicate that effort expectancy, performance expectancy, facilitating conditions, innovation cost, lean thinking, and social influence significantly predict behavioural intention toward adopting digital technologies. Moderation analysis reveals that firm size amplifies the effects of performance expectancy, lean thinking, facilitating conditions, innovation cost, and social influence on adoption intention, while sustainability concern does not show a significant impact. Moreover, behavioural intention robustly forecasts actual adoption behaviour. These results underscore the need for robust digital infrastructure and integrated lean management practices, together with cost-effective strategies, to drive digital transformation in Pakistan’s textile sector. Policy recommendations urge targeted interventions that enhance digital competencies and provide tailored support for small- and medium-sized enterprises, thereby boosting industrial competitiveness and sustainable growth. |
| format | Article |
| id | doaj-art-915b01832e7a447d8e7fe13b1bc7c676 |
| institution | Kabale University |
| issn | 1847-9790 |
| language | English |
| publishDate | 2025-08-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | International Journal of Engineering Business Management |
| spelling | doaj-art-915b01832e7a447d8e7fe13b1bc7c6762025-08-20T11:03:34ZengSAGE PublishingInternational Journal of Engineering Business Management1847-97902025-08-011710.1177/18479790251369174Digitalizing sustainability in Pakistan’s textile sector: An investigation of lean digital transformation adoptionMasooma ZahraSyed Asif Ali NaqviBilal HussainCosimo MagazzinoRapid digital technology adoption is reshaping manufacturing worldwide, yet Pakistan’s textile industry faces challenges – outdated practices, high innovation costs, and limited lean operations – that constrain competitiveness and sustainability. Addressing this gap, the study adapts the Unified Theory of Acceptance and Use of Technology (UTAUT2) framework, extending it with lean thinking and sustainability concerns to identify drivers of digital transformation. Data were gathered via a cross-sectional survey of 124 stakeholders from small, medium, and large textile industries in Punjab, Pakistan, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicate that effort expectancy, performance expectancy, facilitating conditions, innovation cost, lean thinking, and social influence significantly predict behavioural intention toward adopting digital technologies. Moderation analysis reveals that firm size amplifies the effects of performance expectancy, lean thinking, facilitating conditions, innovation cost, and social influence on adoption intention, while sustainability concern does not show a significant impact. Moreover, behavioural intention robustly forecasts actual adoption behaviour. These results underscore the need for robust digital infrastructure and integrated lean management practices, together with cost-effective strategies, to drive digital transformation in Pakistan’s textile sector. Policy recommendations urge targeted interventions that enhance digital competencies and provide tailored support for small- and medium-sized enterprises, thereby boosting industrial competitiveness and sustainable growth.https://doi.org/10.1177/18479790251369174 |
| spellingShingle | Masooma Zahra Syed Asif Ali Naqvi Bilal Hussain Cosimo Magazzino Digitalizing sustainability in Pakistan’s textile sector: An investigation of lean digital transformation adoption International Journal of Engineering Business Management |
| title | Digitalizing sustainability in Pakistan’s textile sector: An investigation of lean digital transformation adoption |
| title_full | Digitalizing sustainability in Pakistan’s textile sector: An investigation of lean digital transformation adoption |
| title_fullStr | Digitalizing sustainability in Pakistan’s textile sector: An investigation of lean digital transformation adoption |
| title_full_unstemmed | Digitalizing sustainability in Pakistan’s textile sector: An investigation of lean digital transformation adoption |
| title_short | Digitalizing sustainability in Pakistan’s textile sector: An investigation of lean digital transformation adoption |
| title_sort | digitalizing sustainability in pakistan s textile sector an investigation of lean digital transformation adoption |
| url | https://doi.org/10.1177/18479790251369174 |
| work_keys_str_mv | AT masoomazahra digitalizingsustainabilityinpakistanstextilesectoraninvestigationofleandigitaltransformationadoption AT syedasifalinaqvi digitalizingsustainabilityinpakistanstextilesectoraninvestigationofleandigitaltransformationadoption AT bilalhussain digitalizingsustainabilityinpakistanstextilesectoraninvestigationofleandigitaltransformationadoption AT cosimomagazzino digitalizingsustainabilityinpakistanstextilesectoraninvestigationofleandigitaltransformationadoption |