Bringing Together Multiple and Diverse Forms of Resistance to Innovation: A Rhetorical Approach to the Anti-5G Movement
Numerous resistance or contestation movements exhibit a surprising ability to bring together individuals with very different sensibilities and arguments that may be contradictory. Rooted in a study of a resistance movement against 5G technology, this article helps to better understand the phenomenon...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Association International de Management Stratégique (AIMS)
2025-04-01
|
| Series: | M@n@gement |
| Subjects: | |
| Online Access: | https://management-aims.com/index.php/mgmt/article/view/8750/19371 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849323128195383296 |
|---|---|
| author | Louis Vuarin David Massé |
| author_facet | Louis Vuarin David Massé |
| author_sort | Louis Vuarin |
| collection | DOAJ |
| description | Numerous resistance or contestation movements exhibit a surprising ability to bring together individuals with very different sensibilities and arguments that may be contradictory. Rooted in a study of a resistance movement against 5G technology, this article helps to better understand the phenomenon whereby multiple and heterogeneous resistances come together within the same movement by showing the role played by rhetoric. We analyse the great diversity of arguments in 5G resistance, focussing on four main lines that structure the arguments, and we shed light on an ‘argument decentring’ phenomenon where, although they may not adopt the arguments advanced by other opponents, some actors leverage the resulting controversy to legitimate their own discourse and increase the credibility of their own lines of argumentation. By considering rhetoric as a mechanism that aggregates resistance movements, this study contributes to a better understanding of the mechanisms and effects of argument heterogeneity, in particular online or on social media. |
| format | Article |
| id | doaj-art-90f00c5c161a42fdb5aaba6d93d2cbf5 |
| institution | Kabale University |
| issn | 1286-4692 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | Association International de Management Stratégique (AIMS) |
| record_format | Article |
| series | M@n@gement |
| spelling | doaj-art-90f00c5c161a42fdb5aaba6d93d2cbf52025-08-20T03:49:08ZengAssociation International de Management Stratégique (AIMS)M@n@gement1286-46922025-04-0128174810.37725/mgmt.2025.87508750Bringing Together Multiple and Diverse Forms of Resistance to Innovation: A Rhetorical Approach to the Anti-5G MovementLouis Vuarin0David Massé1EM Normandie Business School, Métis Lab, Caen, Francei3-SES, Télécom Paris, CNRS, Institut Polytechnique de Paris, FranceNumerous resistance or contestation movements exhibit a surprising ability to bring together individuals with very different sensibilities and arguments that may be contradictory. Rooted in a study of a resistance movement against 5G technology, this article helps to better understand the phenomenon whereby multiple and heterogeneous resistances come together within the same movement by showing the role played by rhetoric. We analyse the great diversity of arguments in 5G resistance, focussing on four main lines that structure the arguments, and we shed light on an ‘argument decentring’ phenomenon where, although they may not adopt the arguments advanced by other opponents, some actors leverage the resulting controversy to legitimate their own discourse and increase the credibility of their own lines of argumentation. By considering rhetoric as a mechanism that aggregates resistance movements, this study contributes to a better understanding of the mechanisms and effects of argument heterogeneity, in particular online or on social media.https://management-aims.com/index.php/mgmt/article/view/8750/193715grhetorical approachresistance to innovationargument decentring |
| spellingShingle | Louis Vuarin David Massé Bringing Together Multiple and Diverse Forms of Resistance to Innovation: A Rhetorical Approach to the Anti-5G Movement M@n@gement 5g rhetorical approach resistance to innovation argument decentring |
| title | Bringing Together Multiple and Diverse Forms of Resistance to Innovation: A Rhetorical Approach to the Anti-5G Movement |
| title_full | Bringing Together Multiple and Diverse Forms of Resistance to Innovation: A Rhetorical Approach to the Anti-5G Movement |
| title_fullStr | Bringing Together Multiple and Diverse Forms of Resistance to Innovation: A Rhetorical Approach to the Anti-5G Movement |
| title_full_unstemmed | Bringing Together Multiple and Diverse Forms of Resistance to Innovation: A Rhetorical Approach to the Anti-5G Movement |
| title_short | Bringing Together Multiple and Diverse Forms of Resistance to Innovation: A Rhetorical Approach to the Anti-5G Movement |
| title_sort | bringing together multiple and diverse forms of resistance to innovation a rhetorical approach to the anti 5g movement |
| topic | 5g rhetorical approach resistance to innovation argument decentring |
| url | https://management-aims.com/index.php/mgmt/article/view/8750/19371 |
| work_keys_str_mv | AT louisvuarin bringingtogethermultipleanddiverseformsofresistancetoinnovationarhetoricalapproachtotheanti5gmovement AT davidmasse bringingtogethermultipleanddiverseformsofresistancetoinnovationarhetoricalapproachtotheanti5gmovement |