Promoting “Safe Speeds” Behaviour by Changing the Conversation Around Speed and Speeding

Traditional speed limit setting and speed enforcement practices created a community norm which historically accepted, indeed valued, low-level speeding. Public education strategies to date have largely focussed on conveying crash risk and casualty consequences and have lacked credibility. The approa...

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Bibliographic Details
Main Authors: Ian Johnston, Eric Howard
Format: Article
Language:English
Published: Australasian College of Road Safety 2017-08-01
Series:Journal of Road Safety
Online Access:https://journalofroadsafety.org/article/32183-promoting-safe-speeds-behaviour-by-changing-the-conversation-around-speed-and-speeding
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author Ian Johnston
Eric Howard
author_facet Ian Johnston
Eric Howard
author_sort Ian Johnston
collection DOAJ
description Traditional speed limit setting and speed enforcement practices created a community norm which historically accepted, indeed valued, low-level speeding. Public education strategies to date have largely focussed on conveying crash risk and casualty consequences and have lacked credibility. The approach required stems from preventive medicine and is analogous to promoting inoculation; something everyone needs to do to protect the community as well as themselves. Elements of a proposed new strategy are outlined.
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institution OA Journals
issn 2652-4260
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publisher Australasian College of Road Safety
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series Journal of Road Safety
spelling doaj-art-90b4ea77e41140a0b3d764bd3caa9c512025-08-20T01:47:55ZengAustralasian College of Road SafetyJournal of Road Safety2652-42602652-42522017-08-01283Promoting “Safe Speeds” Behaviour by Changing the Conversation Around Speed and SpeedingIan JohnstonEric HowardTraditional speed limit setting and speed enforcement practices created a community norm which historically accepted, indeed valued, low-level speeding. Public education strategies to date have largely focussed on conveying crash risk and casualty consequences and have lacked credibility. The approach required stems from preventive medicine and is analogous to promoting inoculation; something everyone needs to do to protect the community as well as themselves. Elements of a proposed new strategy are outlined.https://journalofroadsafety.org/article/32183-promoting-safe-speeds-behaviour-by-changing-the-conversation-around-speed-and-speeding
spellingShingle Ian Johnston
Eric Howard
Promoting “Safe Speeds” Behaviour by Changing the Conversation Around Speed and Speeding
Journal of Road Safety
title Promoting “Safe Speeds” Behaviour by Changing the Conversation Around Speed and Speeding
title_full Promoting “Safe Speeds” Behaviour by Changing the Conversation Around Speed and Speeding
title_fullStr Promoting “Safe Speeds” Behaviour by Changing the Conversation Around Speed and Speeding
title_full_unstemmed Promoting “Safe Speeds” Behaviour by Changing the Conversation Around Speed and Speeding
title_short Promoting “Safe Speeds” Behaviour by Changing the Conversation Around Speed and Speeding
title_sort promoting safe speeds behaviour by changing the conversation around speed and speeding
url https://journalofroadsafety.org/article/32183-promoting-safe-speeds-behaviour-by-changing-the-conversation-around-speed-and-speeding
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AT erichoward promotingsafespeedsbehaviourbychangingtheconversationaroundspeedandspeeding