Informing craft producers in South Africa
Craft producers struggle to access the retail market because of their inability to communicate effectively. Understanding craft retailers’ buying behaviour, particularly with regard to the communication channels used, could potentially assist craft producers to create better awareness of their craf...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1634 |
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