OPEN PLATFORM AS A TECHNOLOGICAL BASIS FOR THE DEVELOPMENT OF SBERBANK
The article examines the experience of building open platforms by leading global IT companies. The features of the current strategy for transforming the business model of Sberbank, based on the creation of a financial and technological open platform, that ensures interaction with the financial marke...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-11-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/1213 |
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| _version_ | 1832541904773840896 |
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| author | A. Berdyshev |
| author_facet | A. Berdyshev |
| author_sort | A. Berdyshev |
| collection | DOAJ |
| description | The article examines the experience of building open platforms by leading global IT companies. The features of the current strategy for transforming the business model of Sberbank, based on the creation of a financial and technological open platform, that ensures interaction with the financial market and other market sectors have identified. Research strategy allows in maximum extent to attract and retain the attention of the client, providing him a «fine-tuning» and personalized targeted offers of financial and non-financial products and services. |
| format | Article |
| id | doaj-art-909ec7fb48214ca0bd3a78e66a054fed |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2018-11-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-909ec7fb48214ca0bd3a78e66a054fed2025-02-04T08:27:57ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152018-11-0101115415810.26425/1816-4277-2018-11-154-1581213OPEN PLATFORM AS A TECHNOLOGICAL BASIS FOR THE DEVELOPMENT OF SBERBANKA. Berdyshev0Финансовый университет при Правительстве Российской ФедерацииThe article examines the experience of building open platforms by leading global IT companies. The features of the current strategy for transforming the business model of Sberbank, based on the creation of a financial and technological open platform, that ensures interaction with the financial market and other market sectors have identified. Research strategy allows in maximum extent to attract and retain the attention of the client, providing him a «fine-tuning» and personalized targeted offers of financial and non-financial products and services.https://vestnik.guu.ru/jour/article/view/1213business models of bankssberbankopen platformecosystembanking technologybanking services |
| spellingShingle | A. Berdyshev OPEN PLATFORM AS A TECHNOLOGICAL BASIS FOR THE DEVELOPMENT OF SBERBANK Вестник университета business models of banks sberbank open platform ecosystem banking technology banking services |
| title | OPEN PLATFORM AS A TECHNOLOGICAL BASIS FOR THE DEVELOPMENT OF SBERBANK |
| title_full | OPEN PLATFORM AS A TECHNOLOGICAL BASIS FOR THE DEVELOPMENT OF SBERBANK |
| title_fullStr | OPEN PLATFORM AS A TECHNOLOGICAL BASIS FOR THE DEVELOPMENT OF SBERBANK |
| title_full_unstemmed | OPEN PLATFORM AS A TECHNOLOGICAL BASIS FOR THE DEVELOPMENT OF SBERBANK |
| title_short | OPEN PLATFORM AS A TECHNOLOGICAL BASIS FOR THE DEVELOPMENT OF SBERBANK |
| title_sort | open platform as a technological basis for the development of sberbank |
| topic | business models of banks sberbank open platform ecosystem banking technology banking services |
| url | https://vestnik.guu.ru/jour/article/view/1213 |
| work_keys_str_mv | AT aberdyshev openplatformasatechnologicalbasisforthedevelopmentofsberbank |