Mobility as a Service for tourism: Challenges and opportunities for meeting the needs of tourists in urban environments
Purpose: This study explores the challenges and opportunities of Mobility as a Service (MaaS) in meeting the needs of tourists in urban environments, aiming to provide insights into its potential for enhancing urban tourism mobility. Methodology: The research employs a mixed-methods approach, combi...
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| Format: | Article |
| Language: | English |
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Centre of Sociological Research, Szczecin, Poland
2024-11-01
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| Series: | Journal of Sustainable Development of Transport and Logistics |
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| Online Access: | https://jsdtl.sciview.net/index.php/jsdtl/article/view/216 |
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| author | Iryna Vovk Oleg Tson Yuriy Vovk Yaroslav Vovk Nataliya Rozhko |
| author_facet | Iryna Vovk Oleg Tson Yuriy Vovk Yaroslav Vovk Nataliya Rozhko |
| author_sort | Iryna Vovk |
| collection | DOAJ |
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Purpose: This study explores the challenges and opportunities of Mobility as a Service (MaaS) in meeting the needs of tourists in urban environments, aiming to provide insights into its potential for enhancing urban tourism mobility. Methodology: The research employs a mixed-methods approach, combining a systematic literature review, comparative case study analysis of four European MaaS schemes, and a conjoint choice experiment with 500 international tourists. Results: The study reveals that MaaS offers diverse mobility services catering to various tourist needs, with integrated transport modes and competitive pricing being the most valued attributes. Tourists demonstrate willingness to pay for enhanced MaaS features, with preferences varying across demographic segments. Key challenges identified include regulatory barriers, data sharing issues, and the need for stakeholder collaboration. Theoretical contribution: This research extends the understanding of MaaS in tourism contexts, addressing a significant gap in the literature. It provides a conceptual framework for analyzing MaaS in urban tourism and offers empirical evidence on tourist preferences and willingness to pay for MaaS attributes. Practical implications: The findings offer valuable insights for MaaS providers, urban planners, and policymakers in developing and implementing MaaS solutions tailored to tourist needs. The study highlights the importance of flexible package designs, stakeholder collaboration, and addressing regulatory challenges for successful MaaS implementation in urban tourism contexts.
Sustainable Development Goals (SDGs): SDG 11: Sustainable Cities and Communities; SDG 7: Affordable and Clean Energy; SDG 9: Industry, Innovation and Infrastructure; SDG 12: Responsible Consumption and Production; SDG 13: Climate Action
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| format | Article |
| id | doaj-art-90797bb4781545a7bd16fb720259dd47 |
| institution | OA Journals |
| issn | 2520-2979 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Centre of Sociological Research, Szczecin, Poland |
| record_format | Article |
| series | Journal of Sustainable Development of Transport and Logistics |
| spelling | doaj-art-90797bb4781545a7bd16fb720259dd472025-08-20T02:07:35ZengCentre of Sociological Research, Szczecin, PolandJournal of Sustainable Development of Transport and Logistics2520-29792024-11-019210.14254/jsdtl.2024.9-2.10Mobility as a Service for tourism: Challenges and opportunities for meeting the needs of tourists in urban environmentsIryna Vovk0Oleg Tson1Yuriy Vovk2Yaroslav Vovk3Nataliya Rozhko4Department of Innovation and Service Management, Ternopil Ivan Puluj National Technical University, 56, Ruska Str., 46001 TernopilDepartment of Automobiles, Ternopil Ivan Puluj National Technical University, 56, Ruska Str., 46001 TernopilDepartment of Automobiles, Ternopil Ivan Puluj National Technical University, 56, Ruska Str., 46001 TernopilTernopil Ivan Puluj National Technical University, 56, Ruska Str., 46001 TernopilDepartment of Automobiles, Ternopil Ivan Puluj National Technical University, 56, Ruska Str., 46001 Ternopil Purpose: This study explores the challenges and opportunities of Mobility as a Service (MaaS) in meeting the needs of tourists in urban environments, aiming to provide insights into its potential for enhancing urban tourism mobility. Methodology: The research employs a mixed-methods approach, combining a systematic literature review, comparative case study analysis of four European MaaS schemes, and a conjoint choice experiment with 500 international tourists. Results: The study reveals that MaaS offers diverse mobility services catering to various tourist needs, with integrated transport modes and competitive pricing being the most valued attributes. Tourists demonstrate willingness to pay for enhanced MaaS features, with preferences varying across demographic segments. Key challenges identified include regulatory barriers, data sharing issues, and the need for stakeholder collaboration. Theoretical contribution: This research extends the understanding of MaaS in tourism contexts, addressing a significant gap in the literature. It provides a conceptual framework for analyzing MaaS in urban tourism and offers empirical evidence on tourist preferences and willingness to pay for MaaS attributes. Practical implications: The findings offer valuable insights for MaaS providers, urban planners, and policymakers in developing and implementing MaaS solutions tailored to tourist needs. The study highlights the importance of flexible package designs, stakeholder collaboration, and addressing regulatory challenges for successful MaaS implementation in urban tourism contexts. Sustainable Development Goals (SDGs): SDG 11: Sustainable Cities and Communities; SDG 7: Affordable and Clean Energy; SDG 9: Industry, Innovation and Infrastructure; SDG 12: Responsible Consumption and Production; SDG 13: Climate Action https://jsdtl.sciview.net/index.php/jsdtl/article/view/216Mobility as a ServiceMaaStourismurban environmentssustainable mobilitytransportation services |
| spellingShingle | Iryna Vovk Oleg Tson Yuriy Vovk Yaroslav Vovk Nataliya Rozhko Mobility as a Service for tourism: Challenges and opportunities for meeting the needs of tourists in urban environments Journal of Sustainable Development of Transport and Logistics Mobility as a Service MaaS tourism urban environments sustainable mobility transportation services |
| title | Mobility as a Service for tourism: Challenges and opportunities for meeting the needs of tourists in urban environments |
| title_full | Mobility as a Service for tourism: Challenges and opportunities for meeting the needs of tourists in urban environments |
| title_fullStr | Mobility as a Service for tourism: Challenges and opportunities for meeting the needs of tourists in urban environments |
| title_full_unstemmed | Mobility as a Service for tourism: Challenges and opportunities for meeting the needs of tourists in urban environments |
| title_short | Mobility as a Service for tourism: Challenges and opportunities for meeting the needs of tourists in urban environments |
| title_sort | mobility as a service for tourism challenges and opportunities for meeting the needs of tourists in urban environments |
| topic | Mobility as a Service MaaS tourism urban environments sustainable mobility transportation services |
| url | https://jsdtl.sciview.net/index.php/jsdtl/article/view/216 |
| work_keys_str_mv | AT irynavovk mobilityasaservicefortourismchallengesandopportunitiesformeetingtheneedsoftouristsinurbanenvironments AT olegtson mobilityasaservicefortourismchallengesandopportunitiesformeetingtheneedsoftouristsinurbanenvironments AT yuriyvovk mobilityasaservicefortourismchallengesandopportunitiesformeetingtheneedsoftouristsinurbanenvironments AT yaroslavvovk mobilityasaservicefortourismchallengesandopportunitiesformeetingtheneedsoftouristsinurbanenvironments AT nataliyarozhko mobilityasaservicefortourismchallengesandopportunitiesformeetingtheneedsoftouristsinurbanenvironments |