Pengaruh Brand Ambassador Dan Brand Image Terhadap Minat Beli Yang Berdampak Pada Keputusan Pembelian

Pengaruh Brand Ambassador Dan Brand Image Terhadap Minat Beli Yang Berdampak Pada Keputusan Pembelian

This research aims to show the influence of brand ambassadors and brand image on buying interest and their impact on purchasing decisions. This study uses a quantitative approach. The research population is Scarlett consumers, whose total is not known with certainty. Sampling using purposive samplin...

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Bibliographic Details
Main Authors: Annung Purwati, Mega Mirasaputri Cahyanti
Format: Article
Language:English
Published: LPPM Institut Syariah Negeri Junjungan (ISNJ) Bengkalis 2022-06-01
Series:Iqtishaduna: Jurnal Ilmiah Ekonomi Kita
Subjects:
brand ambassador
brand image
purchase interest
purchase decision
Online Access:https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/526
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