Precedent Names of Historical Figures and Realities in Polycode Video Texts of Russian and French Political Advertising: Communicative and Pragmatic Aspect
The article is devoted to precedent proper names in the composition of political promotional videos / video texts that have a polycode and dynamic character. The study is based on video texts of political advertising distributed during the presidential elections in France in 2017 and in Russia in 20...
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| Format: | Article |
| Language: | Russian |
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Tsentr nauchnykh i obrazovatelnykh proektov
2019-08-01
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| Series: | Научный диалог |
| Subjects: | |
| Online Access: | https://www.nauka-dialog.ru/jour/article/view/1266 |
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| _version_ | 1849223762820464640 |
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| author | A. V. Dmitrieva M. V. Golomidova |
| author_facet | A. V. Dmitrieva M. V. Golomidova |
| author_sort | A. V. Dmitrieva |
| collection | DOAJ |
| description | The article is devoted to precedent proper names in the composition of political promotional videos / video texts that have a polycode and dynamic character. The study is based on video texts of political advertising distributed during the presidential elections in France in 2017 and in Russia in 2018. The results of the comparative analysis of communicative strategies and tactics involving French and Russian precedent names from the conceptual category “Historical figures and realities” in the broadcast of political messages are presented. Particular attention is paid to the specifics of the interaction of precedent proper names with nonverbal context. The role of the case-signs in the realization of the impact of communicative functions and the transfer of current political meanings in policode advertising works are clarified. As a result of comparative observations, some trends in the use of case names in political videos of two countries are revealed. It is established that the precedent names of historical figures and realities in Russian video texts are characterized by a greater variety than similar language units in French video clips. It is noted that the considered precedent names in French videos serve exclusively for the implementation of the communicative strategy of self-presentation, while in Russian video clips precedent signs are used in the framework of strategies of self-presentation and discredit. |
| format | Article |
| id | doaj-art-905cd194a73d4d91892f506bc2ff05a3 |
| institution | Kabale University |
| issn | 2225-756X 2227-1295 |
| language | Russian |
| publishDate | 2019-08-01 |
| publisher | Tsentr nauchnykh i obrazovatelnykh proektov |
| record_format | Article |
| series | Научный диалог |
| spelling | doaj-art-905cd194a73d4d91892f506bc2ff05a32025-08-25T18:13:19ZrusTsentr nauchnykh i obrazovatelnykh proektovНаучный диалог2225-756X2227-12952019-08-0108254010.24224/2227-1295-2019-8-25-401262Precedent Names of Historical Figures and Realities in Polycode Video Texts of Russian and French Political Advertising: Communicative and Pragmatic AspectA. V. Dmitrieva0M. V. Golomidova1Ural Federal University named after the first President of Russia B. N. YeltsinUral Federal University named after the first President of Russia B. N. YeltsinThe article is devoted to precedent proper names in the composition of political promotional videos / video texts that have a polycode and dynamic character. The study is based on video texts of political advertising distributed during the presidential elections in France in 2017 and in Russia in 2018. The results of the comparative analysis of communicative strategies and tactics involving French and Russian precedent names from the conceptual category “Historical figures and realities” in the broadcast of political messages are presented. Particular attention is paid to the specifics of the interaction of precedent proper names with nonverbal context. The role of the case-signs in the realization of the impact of communicative functions and the transfer of current political meanings in policode advertising works are clarified. As a result of comparative observations, some trends in the use of case names in political videos of two countries are revealed. It is established that the precedent names of historical figures and realities in Russian video texts are characterized by a greater variety than similar language units in French video clips. It is noted that the considered precedent names in French videos serve exclusively for the implementation of the communicative strategy of self-presentation, while in Russian video clips precedent signs are used in the framework of strategies of self-presentation and discredit.https://www.nauka-dialog.ru/jour/article/view/1266casecase namecase-signpolitical advertisingpolitical video clippolitical videopolycode textvideotext |
| spellingShingle | A. V. Dmitrieva M. V. Golomidova Precedent Names of Historical Figures and Realities in Polycode Video Texts of Russian and French Political Advertising: Communicative and Pragmatic Aspect Научный диалог case case name case-sign political advertising political video clip political video polycode text videotext |
| title | Precedent Names of Historical Figures and Realities in Polycode Video Texts of Russian and French Political Advertising: Communicative and Pragmatic Aspect |
| title_full | Precedent Names of Historical Figures and Realities in Polycode Video Texts of Russian and French Political Advertising: Communicative and Pragmatic Aspect |
| title_fullStr | Precedent Names of Historical Figures and Realities in Polycode Video Texts of Russian and French Political Advertising: Communicative and Pragmatic Aspect |
| title_full_unstemmed | Precedent Names of Historical Figures and Realities in Polycode Video Texts of Russian and French Political Advertising: Communicative and Pragmatic Aspect |
| title_short | Precedent Names of Historical Figures and Realities in Polycode Video Texts of Russian and French Political Advertising: Communicative and Pragmatic Aspect |
| title_sort | precedent names of historical figures and realities in polycode video texts of russian and french political advertising communicative and pragmatic aspect |
| topic | case case name case-sign political advertising political video clip political video polycode text videotext |
| url | https://www.nauka-dialog.ru/jour/article/view/1266 |
| work_keys_str_mv | AT avdmitrieva precedentnamesofhistoricalfiguresandrealitiesinpolycodevideotextsofrussianandfrenchpoliticaladvertisingcommunicativeandpragmaticaspect AT mvgolomidova precedentnamesofhistoricalfiguresandrealitiesinpolycodevideotextsofrussianandfrenchpoliticaladvertisingcommunicativeandpragmaticaspect |