Event Marketing Model in the Industrial Markets
Abstract The present study was conducted to provide an event marketing model in industrial markets. In this regard, first, the literature of the research was reviewed and the original model was developed by extracting the variables affecting the event marketing. Then, necessary corrections were made...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Sistan and Baluchestan
2024-12-01
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| Series: | پژوهشهای مدیریت عمومی |
| Subjects: | |
| Online Access: | https://jmr.usb.ac.ir/article_8757_2921dd23ad38175d14310162a160b8e6.pdf |
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