Applying Durkheim to Elvis

Elvis Presley has always had a very prominent and loyal fan following. In this article I argue that although Elvis fans are not substituting him for a deity, we can use one mechanism from Emile Durkheim’s theory of totemic religion to understand the human chemistry of his phenomenon. Specifically, I...

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Main Author: Mark Duffett
Format: Article
Language:English
Published: Association Française d'Etudes Américaines 2013-05-01
Series:Transatlantica
Subjects:
Online Access:https://journals.openedition.org/transatlantica/6095
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author Mark Duffett
author_facet Mark Duffett
author_sort Mark Duffett
collection DOAJ
description Elvis Presley has always had a very prominent and loyal fan following. In this article I argue that although Elvis fans are not substituting him for a deity, we can use one mechanism from Emile Durkheim’s theory of totemic religion to understand the human chemistry of his phenomenon. Specifically, I argue that fans offer their collective attention to Elvis in exchange for the thrill of a real or imagined individual encounter with him as a star of such magnitude. In other words, Elvis’s popularity is not incidental to his phenomenon, but has always been the medium through which his music talent has actualized itself. This does not make Elvis “sacred,” like a “god” or an object of worship. His entertainment is so thrilling because he, as an individual, adeptly channels the “buzz” of meeting someone so famous. His myth as a humble country boy also intensifies the thrill, making Elvis the ultimate popular icon. 
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spelling doaj-art-9055c268964540e19b7700daa7575f8c2025-01-30T10:43:52ZengAssociation Française d'Etudes AméricainesTransatlantica1765-27662013-05-01210.4000/transatlantica.6095Applying Durkheim to ElvisMark DuffettElvis Presley has always had a very prominent and loyal fan following. In this article I argue that although Elvis fans are not substituting him for a deity, we can use one mechanism from Emile Durkheim’s theory of totemic religion to understand the human chemistry of his phenomenon. Specifically, I argue that fans offer their collective attention to Elvis in exchange for the thrill of a real or imagined individual encounter with him as a star of such magnitude. In other words, Elvis’s popularity is not incidental to his phenomenon, but has always been the medium through which his music talent has actualized itself. This does not make Elvis “sacred,” like a “god” or an object of worship. His entertainment is so thrilling because he, as an individual, adeptly channels the “buzz” of meeting someone so famous. His myth as a humble country boy also intensifies the thrill, making Elvis the ultimate popular icon. https://journals.openedition.org/transatlantica/6095Elvis PresleyÉmile DurkheimFandomAudienceMusicPower
spellingShingle Mark Duffett
Applying Durkheim to Elvis
Transatlantica
Elvis Presley
Émile Durkheim
Fandom
Audience
Music
Power
title Applying Durkheim to Elvis
title_full Applying Durkheim to Elvis
title_fullStr Applying Durkheim to Elvis
title_full_unstemmed Applying Durkheim to Elvis
title_short Applying Durkheim to Elvis
title_sort applying durkheim to elvis
topic Elvis Presley
Émile Durkheim
Fandom
Audience
Music
Power
url https://journals.openedition.org/transatlantica/6095
work_keys_str_mv AT markduffett applyingdurkheimtoelvis