Rethinking Poultry Welfare—Integrating Behavioral Science and Digital Innovations for Enhanced Animal Well-Being

The relentless drive to meet global demand for poultry products has pushed for rapid intensification in chicken farming, dramatically boosting efficiency and yield. Yet, these gains have exposed a host of complex welfare challenges that have prompted scientific scrutiny and ethical reflection. In th...

Full description

Saved in:
Bibliographic Details
Main Author: Suresh Neethirajan
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:Poultry
Subjects:
Online Access:https://www.mdpi.com/2674-1164/4/2/20
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1849425740906364928
author Suresh Neethirajan
author_facet Suresh Neethirajan
author_sort Suresh Neethirajan
collection DOAJ
description The relentless drive to meet global demand for poultry products has pushed for rapid intensification in chicken farming, dramatically boosting efficiency and yield. Yet, these gains have exposed a host of complex welfare challenges that have prompted scientific scrutiny and ethical reflection. In this review, I critically evaluate recent innovations aimed at mitigating such concerns by drawing on advances in behavioral science and digital monitoring and insights into biological adaptations. Specifically, I focus on four interconnected themes: First, I spotlight the complexity of avian sensory perception—encompassing vision, auditory capabilities, olfaction, and tactile faculties—to underscore how lighting design, housing configurations, and enrichment strategies can better align with birds’ unique sensory worlds. Second, I explore novel tools for gauging emotional states and cognition, ranging from cognitive bias tests to developing protocols for identifying pain or distress based on facial cues. Third, I examine the transformative potential of computer vision, bioacoustics, and sensor-based technologies for the continuous, automated tracking of behavior and physiological indicators in commercial flocks. Fourth, I assess how data-driven management platforms, underpinned by precision livestock farming, can deploy real-time insights to optimize welfare on a broad scale. Recognizing that climate change and evolving production environments intensify these challenges, I also investigate how breeds resilient to extreme conditions might open new avenues for welfare-centered genetic and management approaches. While the adoption of cutting-edge techniques has shown promise, significant hurdles persist regarding validation, standardization, and commercial acceptance. I conclude that truly sustainable progress hinges on an interdisciplinary convergence of ethology, neuroscience, engineering, data analytics, and evolutionary biology—an integrative path that not only refines welfare assessment but also reimagines poultry production in ethically and scientifically robust ways.
format Article
id doaj-art-8fdf8cd576924208b72225908777faed
institution Kabale University
issn 2674-1164
language English
publishDate 2025-04-01
publisher MDPI AG
record_format Article
series Poultry
spelling doaj-art-8fdf8cd576924208b72225908777faed2025-08-20T03:29:39ZengMDPI AGPoultry2674-11642025-04-01422010.3390/poultry4020020Rethinking Poultry Welfare—Integrating Behavioral Science and Digital Innovations for Enhanced Animal Well-BeingSuresh Neethirajan0Faculty of Agriculture and Computer Science, Dalhousie University, 6050 University Avenue, Halifax, NS B3H 1W5, CanadaThe relentless drive to meet global demand for poultry products has pushed for rapid intensification in chicken farming, dramatically boosting efficiency and yield. Yet, these gains have exposed a host of complex welfare challenges that have prompted scientific scrutiny and ethical reflection. In this review, I critically evaluate recent innovations aimed at mitigating such concerns by drawing on advances in behavioral science and digital monitoring and insights into biological adaptations. Specifically, I focus on four interconnected themes: First, I spotlight the complexity of avian sensory perception—encompassing vision, auditory capabilities, olfaction, and tactile faculties—to underscore how lighting design, housing configurations, and enrichment strategies can better align with birds’ unique sensory worlds. Second, I explore novel tools for gauging emotional states and cognition, ranging from cognitive bias tests to developing protocols for identifying pain or distress based on facial cues. Third, I examine the transformative potential of computer vision, bioacoustics, and sensor-based technologies for the continuous, automated tracking of behavior and physiological indicators in commercial flocks. Fourth, I assess how data-driven management platforms, underpinned by precision livestock farming, can deploy real-time insights to optimize welfare on a broad scale. Recognizing that climate change and evolving production environments intensify these challenges, I also investigate how breeds resilient to extreme conditions might open new avenues for welfare-centered genetic and management approaches. While the adoption of cutting-edge techniques has shown promise, significant hurdles persist regarding validation, standardization, and commercial acceptance. I conclude that truly sustainable progress hinges on an interdisciplinary convergence of ethology, neuroscience, engineering, data analytics, and evolutionary biology—an integrative path that not only refines welfare assessment but also reimagines poultry production in ethically and scientifically robust ways.https://www.mdpi.com/2674-1164/4/2/20poultry welfareprecision livestock farming (PLF)automated behavioral monitoringemotional states in poultryclimate resilience in poultrysustainable poultry production
spellingShingle Suresh Neethirajan
Rethinking Poultry Welfare—Integrating Behavioral Science and Digital Innovations for Enhanced Animal Well-Being
Poultry
poultry welfare
precision livestock farming (PLF)
automated behavioral monitoring
emotional states in poultry
climate resilience in poultry
sustainable poultry production
title Rethinking Poultry Welfare—Integrating Behavioral Science and Digital Innovations for Enhanced Animal Well-Being
title_full Rethinking Poultry Welfare—Integrating Behavioral Science and Digital Innovations for Enhanced Animal Well-Being
title_fullStr Rethinking Poultry Welfare—Integrating Behavioral Science and Digital Innovations for Enhanced Animal Well-Being
title_full_unstemmed Rethinking Poultry Welfare—Integrating Behavioral Science and Digital Innovations for Enhanced Animal Well-Being
title_short Rethinking Poultry Welfare—Integrating Behavioral Science and Digital Innovations for Enhanced Animal Well-Being
title_sort rethinking poultry welfare integrating behavioral science and digital innovations for enhanced animal well being
topic poultry welfare
precision livestock farming (PLF)
automated behavioral monitoring
emotional states in poultry
climate resilience in poultry
sustainable poultry production
url https://www.mdpi.com/2674-1164/4/2/20
work_keys_str_mv AT sureshneethirajan rethinkingpoultrywelfareintegratingbehavioralscienceanddigitalinnovationsforenhancedanimalwellbeing