The mediation of perceived risk's impact on destination image and travel intention: An empirical study of Chengdu, China during COVID-19.

The mediation of perceived risk's impact on destination image and travel intention: An empirical study of Chengdu, China during COVID-19.

Perceived risk clearly impacts travel behavior, including destination selection and satisfaction, but it is unclear how or why its effect is only significant in certain cases. This is because existing studies have undervalued the mediating factors of risk aversion, government initiatives, and media...

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Bibliographic Details
Main Authors: Xiufang Jiang, Jianxiong Qin, Jianguo Gao, Mollie G Gossage
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2022-01-01
Series:PLoS ONE
Online Access:https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0261851&type=printable
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