Dysfunctional Consumer Behavior: Proposition of a Measurement Scale

Dysfunctional Consumer Behavior: Proposition of a Measurement Scale

This study focuses on the development of a scale that can identify customers that are more prone to behave in a dysfunctional manner. Dysfunctional Consumer Behavior can negatively influence the organization profits, since this kind of consumer can generate monetary losses, such...

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Bibliographic Details
Main Authors: Marília Lara Marcondes Machado de Oliveira, Andres Rodriguez Veloso
Format: Article
Language:English
Published: FUCAPE Business School 2015-01-01
Series:BBR: Brazilian Business Review
Subjects:
consumer behavior
consumer satisfaction
marketing
Online Access:http://www.redalyc.org/articulo.oa?id=123041059002
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