Traditional folk event with national importance: The impact of visitors’ age
In the context of the cultural tourism, this paper focuses on the traditional folk event with national importance that is held in the Czech Republic and its name is Porta. The aim is to assess characteristic traits and satisfaction of two age categories of Porta´s visitors. Through the realised re...
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| Main Authors: | , |
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| Format: | Article |
| Language: | ces |
| Published: |
University of South Bohemia
2016-04-01
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| Series: | DETUROPE |
| Subjects: | |
| Online Access: | http://www.deturope.eu/file_download.php?type=2&item=144 |
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| Summary: | In the context of the cultural tourism, this paper focuses on the traditional folk event with national
importance that is held in the Czech Republic and its name is Porta. The aim is to assess characteristic
traits and satisfaction of two age categories of Porta´s visitors. Through the realised research among
visitors, the importance of segmentation was proved. Hence, it is crucial to focus on getting to know the
visitors and their motivation. In addition to that, cultural events are also important for local government.
According to the officials of local government, where this event is held, such events are able to attract
visitors to the particular locality. However, they have only limited opportunities how to support these
events (especially from the financial viewpoint). |
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| ISSN: | 1821-2506 |