Athletes’ Sensory Evaluation and Willingness to Pay for High-Protein Bread

Athletes’ Sensory Evaluation and Willingness to Pay for High-Protein Bread

The intrinsic relationship between food and health has led to growing interest in functional foods, particularly among athletes seeking to optimize performance and recovery. This study investigates the impact of product information and sensory attributes on athletes’ willingness to pay for an innova...

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Bibliographic Details
Main Authors: Roberta Selvaggi, Matilde Reitano, Elena Arena, Antonia Grasso, Biagio Pecorino, Gioacchino Pappalardo
Format: Article
Language:English
Published: MDPI AG 2025-07-01
Series:Foods
Subjects:
functional food
sensorial analysis
willingness to pay
experimental auction
consumer behavior
food perception
Online Access:https://www.mdpi.com/2304-8158/14/15/2673
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