An Analysis of Two Albertan Anti-Domestic Violence Public Service Campaigns: Governance in Austere Times

This article compares two anti-domestic violence campaigns created by the Edmonton Police Services and the Government of Alberta. This paper argues that both campaigns rely on and reinforce gendered and racialized schema, legitimize each institution, and simultaneously call upon you, the viewer, to...

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Main Author: Bailey Gerrits
Format: Article
Language:English
Published: Mount Saint Vincent University 2017-06-01
Series:Atlantis
Subjects:
Online Access:https://140.230.24.104/index.php/atlantis/article/view/4523
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author Bailey Gerrits
author_facet Bailey Gerrits
author_sort Bailey Gerrits
collection DOAJ
description This article compares two anti-domestic violence campaigns created by the Edmonton Police Services and the Government of Alberta. This paper argues that both campaigns rely on and reinforce gendered and racialized schema, legitimize each institution, and simultaneously call upon you, the viewer, to address domestic violence. Résumé Cet article compare deux campagnes de lutte contre la violence familiale lancées par les services de police d’Edmonton et le gouvernement de l’Alberta. Cet article fait valoir que les deux campagnes s’appuient sur un schéma fondé sur le sexe et la race et le renforcent, légitiment ces deux institutions et, font simultanément appel à vous, l’auditeur, pour lutter contre la violence familiale.
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spelling doaj-art-8ee770c2187a4ea29b6df9ff335512072025-08-20T02:09:31ZengMount Saint Vincent UniversityAtlantis0702-78181715-06982017-06-01381An Analysis of Two Albertan Anti-Domestic Violence Public Service Campaigns: Governance in Austere TimesBailey Gerrits0Queen's UniversityThis article compares two anti-domestic violence campaigns created by the Edmonton Police Services and the Government of Alberta. This paper argues that both campaigns rely on and reinforce gendered and racialized schema, legitimize each institution, and simultaneously call upon you, the viewer, to address domestic violence. Résumé Cet article compare deux campagnes de lutte contre la violence familiale lancées par les services de police d’Edmonton et le gouvernement de l’Alberta. Cet article fait valoir que les deux campagnes s’appuient sur un schéma fondé sur le sexe et la race et le renforcent, légitiment ces deux institutions et, font simultanément appel à vous, l’auditeur, pour lutter contre la violence familiale.https://140.230.24.104/index.php/atlantis/article/view/4523Domestic ViolencePublic Service Announcements
spellingShingle Bailey Gerrits
An Analysis of Two Albertan Anti-Domestic Violence Public Service Campaigns: Governance in Austere Times
Atlantis
Domestic Violence
Public Service Announcements
title An Analysis of Two Albertan Anti-Domestic Violence Public Service Campaigns: Governance in Austere Times
title_full An Analysis of Two Albertan Anti-Domestic Violence Public Service Campaigns: Governance in Austere Times
title_fullStr An Analysis of Two Albertan Anti-Domestic Violence Public Service Campaigns: Governance in Austere Times
title_full_unstemmed An Analysis of Two Albertan Anti-Domestic Violence Public Service Campaigns: Governance in Austere Times
title_short An Analysis of Two Albertan Anti-Domestic Violence Public Service Campaigns: Governance in Austere Times
title_sort analysis of two albertan anti domestic violence public service campaigns governance in austere times
topic Domestic Violence
Public Service Announcements
url https://140.230.24.104/index.php/atlantis/article/view/4523
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