THE IMPACT OF VIRTUAL COMMUNITIES ON ENHANCING HEDONISTIC CONSUMER ATTITUDES

THE IMPACT OF VIRTUAL COMMUNITIES ON ENHANCING HEDONISTIC CONSUMER ATTITUDES

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Paper presents conceptual issues connected with virtual communities impact on hedonistic consumer attitudes on the base of scholarly literature and secondary sources such as research reports. There are examples of such impact provided with mention of different kind of communities and possible differ...

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Bibliographic Details
Main Authors: Radosław Mącik, Monika Nalewajek
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2013-12-01
Series:Polityki Europejskie, Finanse i Marketing
Subjects:
hedonism
hedonistic attitude
virtual communities
consumer
Online Access:https://pefim.sggw.edu.pl/article/view/1306
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