Improving a Car Dealership’s Communications through the Comunicom Direct Active Communication System
The automotive industry is a trendsetter in communications, as it employs the latest technologies and communications techniques in order to adapt to the clients’ needs. During 2006 to 2012 I implemented an innovative direct active communication system within a local Romanian Toyota dealership; the s...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2013-07-01
|
| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no14vol3/11.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850174372007903232 |
|---|---|
| author | Cezar CALUSCHI |
| author_facet | Cezar CALUSCHI |
| author_sort | Cezar CALUSCHI |
| collection | DOAJ |
| description | The automotive industry is a trendsetter in communications, as it employs the latest technologies and communications techniques in order to adapt to the clients’ needs. During 2006 to 2012 I implemented an innovative direct active communication system within a local Romanian Toyota dealership; the system called Comunicom (registered mark) aims to streamline the organization’s communication processes with the dealership’s target groups. Comunicom is a matrix-based system adding communications applications to marketing. By combining data research & storing technologies and communications technologies with analyses and dynamic management matrices based on the organization’s relations with clients, the system proves to be an efficient technology application for marketing communications. The implementation was successful, leading to significant improvements in the company’s marketing communications mix and its commercial results. Once implemented, Comunicom was updated continuously and used over more than 5 years, leading to the same excellent commercial results. |
| format | Article |
| id | doaj-art-8eca72e1d0cf46d2b5764a2d1c090d58 |
| institution | OA Journals |
| issn | 1582-3458 2601-0968 |
| language | English |
| publishDate | 2013-07-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Revista de Management Comparat International |
| spelling | doaj-art-8eca72e1d0cf46d2b5764a2d1c090d582025-08-20T02:19:40ZengEditura ASERevista de Management Comparat International1582-34582601-09682013-07-01143473481Improving a Car Dealership’s Communications through the Comunicom Direct Active Communication System Cezar CALUSCHI0Technical University IasiThe automotive industry is a trendsetter in communications, as it employs the latest technologies and communications techniques in order to adapt to the clients’ needs. During 2006 to 2012 I implemented an innovative direct active communication system within a local Romanian Toyota dealership; the system called Comunicom (registered mark) aims to streamline the organization’s communication processes with the dealership’s target groups. Comunicom is a matrix-based system adding communications applications to marketing. By combining data research & storing technologies and communications technologies with analyses and dynamic management matrices based on the organization’s relations with clients, the system proves to be an efficient technology application for marketing communications. The implementation was successful, leading to significant improvements in the company’s marketing communications mix and its commercial results. Once implemented, Comunicom was updated continuously and used over more than 5 years, leading to the same excellent commercial results. https://www.rmci.ase.ro/no14vol3/11.pdfcommunicationsautomotivematrixtoyotamarketing |
| spellingShingle | Cezar CALUSCHI Improving a Car Dealership’s Communications through the Comunicom Direct Active Communication System Revista de Management Comparat International communications automotive matrix toyota marketing |
| title | Improving a Car Dealership’s Communications through the Comunicom Direct Active Communication System |
| title_full | Improving a Car Dealership’s Communications through the Comunicom Direct Active Communication System |
| title_fullStr | Improving a Car Dealership’s Communications through the Comunicom Direct Active Communication System |
| title_full_unstemmed | Improving a Car Dealership’s Communications through the Comunicom Direct Active Communication System |
| title_short | Improving a Car Dealership’s Communications through the Comunicom Direct Active Communication System |
| title_sort | improving a car dealership s communications through the comunicom direct active communication system |
| topic | communications automotive matrix toyota marketing |
| url | https://www.rmci.ase.ro/no14vol3/11.pdf |
| work_keys_str_mv | AT cezarcaluschi improvingacardealershipscommunicationsthroughthecomunicomdirectactivecommunicationsystem |