Optimizing the Blue Ocean Strategy to Enhance Innovation, Customer Satisfaction, and Business Performance at Cafe Camellia
This research was conducted to address the decline in revenue and profit experienced by Cafe Camellia due to decreased consumer purchasing power and increasing market competition. The study focuses on strategies to enhance business performance through product innovation, interior design improvement,...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UNIVERSITAS PENDIDIKAN NASIONAL
2025-06-01
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| Series: | Jurnal Ilmiah Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | https://journal.undiknas.ac.id/index.php/manajemen/article/view/6780 |
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