SEEKING SELF THROUGH FASHION: HOW SELF-DETERMINATION DRIVES LUXURY APPAREL PURCHASES IN EMERGING ECONOMIES
Luxury brands are gaining popularity in both developed and emerging economies. Recent research has advocated wider use of self-determination theory (SDT) in marketing studies, suggesting that it has high predictive accuracy for understanding consumer motivations. Underpinned by this particular theo...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2025-01-01
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| Series: | International Journal of Management Studies |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/ijms/article/view/22665 |
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