Augmented Reality Development for Museum Leveraging Instagram Filters

The objective of this study is to provide a discourse of Instagram augmented reality (AR) filter to promote the museum and engage a wide range of audiences to visit the exhibition of “Kartorupa: Cartographic Heritage of Java”, held by the Jakarta Maritime Museum. With the increasing fashion of soci...

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Main Authors: Fadilah Husna Arief, Muhamad Iko Kerspati, Firman Faturohman, Sopi Maulidia
Format: Article
Language:English
Published: Indiana University Office of Scholarly Publishing 2024-12-01
Series:Studies in Digital Heritage
Subjects:
Online Access:https://scholarworks.iu.edu/journals/index.php/sdh/article/view/38016
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author Fadilah Husna Arief
Muhamad Iko Kerspati
Firman Faturohman
Sopi Maulidia
author_facet Fadilah Husna Arief
Muhamad Iko Kerspati
Firman Faturohman
Sopi Maulidia
author_sort Fadilah Husna Arief
collection DOAJ
description The objective of this study is to provide a discourse of Instagram augmented reality (AR) filter to promote the museum and engage a wide range of audiences to visit the exhibition of “Kartorupa: Cartographic Heritage of Java”, held by the Jakarta Maritime Museum. With the increasing fashion of social media, particularly Instagram, this research also tries to examine AR development leveraging Instagram filters as an alternative to the expensive possession of AR applications in the heritage sector. The creation of AR filters constitutes three different designs: cartographic photo, heritage object “Sextant”, and Da Vinci room. The performance of the built filters is reviewed by the visitors using a questionnaire on Google form consisting of four assessment components such as interactivity, enjoyment, learning, and technological affordance. Some improvements in the filter quality are also suggested to support the interactive platform for tourists in the future to create a sustainable digital infrastructure in the museum and cultural heritage sector.
format Article
id doaj-art-8e6a35d8025c453e87ea13282609ed52
institution DOAJ
issn 2574-1748
language English
publishDate 2024-12-01
publisher Indiana University Office of Scholarly Publishing
record_format Article
series Studies in Digital Heritage
spelling doaj-art-8e6a35d8025c453e87ea13282609ed522025-08-20T03:16:46ZengIndiana University Office of Scholarly PublishingStudies in Digital Heritage2574-17482024-12-0182Augmented Reality Development for Museum Leveraging Instagram FiltersFadilah Husna Arief0Muhamad Iko Kerspati1Firman Faturohman2Sopi Maulidia3Universitas Prasetiya MulyaMinistry of Education, Culture, Research, and Technology, IndonesiaJakarta Maritime MuseumUniversitas Indonesia The objective of this study is to provide a discourse of Instagram augmented reality (AR) filter to promote the museum and engage a wide range of audiences to visit the exhibition of “Kartorupa: Cartographic Heritage of Java”, held by the Jakarta Maritime Museum. With the increasing fashion of social media, particularly Instagram, this research also tries to examine AR development leveraging Instagram filters as an alternative to the expensive possession of AR applications in the heritage sector. The creation of AR filters constitutes three different designs: cartographic photo, heritage object “Sextant”, and Da Vinci room. The performance of the built filters is reviewed by the visitors using a questionnaire on Google form consisting of four assessment components such as interactivity, enjoyment, learning, and technological affordance. Some improvements in the filter quality are also suggested to support the interactive platform for tourists in the future to create a sustainable digital infrastructure in the museum and cultural heritage sector. https://scholarworks.iu.edu/journals/index.php/sdh/article/view/38016Augmented RealityDigital MuseumHeritage ImagingInstagram FilterJava Island
spellingShingle Fadilah Husna Arief
Muhamad Iko Kerspati
Firman Faturohman
Sopi Maulidia
Augmented Reality Development for Museum Leveraging Instagram Filters
Studies in Digital Heritage
Augmented Reality
Digital Museum
Heritage Imaging
Instagram Filter
Java Island
title Augmented Reality Development for Museum Leveraging Instagram Filters
title_full Augmented Reality Development for Museum Leveraging Instagram Filters
title_fullStr Augmented Reality Development for Museum Leveraging Instagram Filters
title_full_unstemmed Augmented Reality Development for Museum Leveraging Instagram Filters
title_short Augmented Reality Development for Museum Leveraging Instagram Filters
title_sort augmented reality development for museum leveraging instagram filters
topic Augmented Reality
Digital Museum
Heritage Imaging
Instagram Filter
Java Island
url https://scholarworks.iu.edu/journals/index.php/sdh/article/view/38016
work_keys_str_mv AT fadilahhusnaarief augmentedrealitydevelopmentformuseumleveraginginstagramfilters
AT muhamadikokerspati augmentedrealitydevelopmentformuseumleveraginginstagramfilters
AT firmanfaturohman augmentedrealitydevelopmentformuseumleveraginginstagramfilters
AT sopimaulidia augmentedrealitydevelopmentformuseumleveraginginstagramfilters