ADVERTISEMENT AND CONSUMERS’ PATRONAGE: EVIDENCE FROM TABLE WATER BRANDS IN OSUN STATE, NIGERIA
This research examines advertisements and consumers’ patronage of selected table water brands in Osun State, Nigeria. The research concentrated on outdoor and radio advertising to appeal to consumer patronage. The study population was defined as infinite, and the sample size of 385 was estimated ba...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Kwara State University, Malete Nigeria
2024-12-01
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| Series: | Malete Journal of Accounting and Finance |
| Subjects: | |
| Online Access: | https://majaf.com.ng/index.php/majaf/article/view/181 |
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