ADVERTISEMENT AND CONSUMERS’ PATRONAGE: EVIDENCE FROM TABLE WATER BRANDS IN OSUN STATE, NIGERIA

ADVERTISEMENT AND CONSUMERS’ PATRONAGE: EVIDENCE FROM TABLE WATER BRANDS IN OSUN STATE, NIGERIA

This research examines advertisements and consumers’ patronage of selected table water brands in Osun State, Nigeria. The research concentrated on outdoor and radio advertising to appeal to consumer patronage. The study population was defined as infinite, and the sample size of 385 was estimated ba...

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Bibliographic Details
Main Authors: Kayode Muhammed IBRAHIM, Oluseyi AJAYI, Akintunde Aremu AKINTAYO, Dolapo Stephen Akinwumi
Format: Article
Language:English
Published: Kwara State University, Malete Nigeria 2024-12-01
Series:Malete Journal of Accounting and Finance
Subjects:
Advertising
Marketing Strategy
Customer patronage
Table Water Brands
Online Access:https://majaf.com.ng/index.php/majaf/article/view/181
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