ENSURING THE IMPLEMENTATION OF COMMERCIALIZATION STRATEGIES FOR SATELLITE SERVICES IN THE DIGITAL ECONOMY
The article explores the mechanisms and strategies that can be applied at the initial stages of developing a satellite service for its successful market entry and consolidation. The importance of strategic planning is emphasized through the analysis of the technical and economic aspects of the se...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | deu |
| Published: |
Alfred Nobel University
2025-07-01
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| Series: | Academy Review |
| Subjects: | |
| Online Access: | https://acadrev.duan.edu.ua/images/PDF/2025/2/13.pdf |
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| Summary: | The article explores the mechanisms and strategies that can be applied at the initial stages of
developing a satellite service for its successful market entry and consolidation. The importance of
strategic planning is emphasized through the analysis of the technical and economic aspects of the
service, which must meet the expectations of potential consumers and demonstrate its competitive
potential. The authors consider various commercialization strategies adapted to the needs of digital
satellite service developers, taking into account the market’s transition to a service model and online
activities. The article also examines approaches to the development and promotion of satellite services,
focusing on the need to analyze global market demands, competitor strategies, and the potential of
innovative solutions to address specific economic challenges. Developing a technological strategy
and implementing it through the management system for bringing satellite services to market is key
to achieving high competitiveness and effective pricing at all stages of the service life cycle. The
article provides a detailed overview of the management system methodology used to determine these
quantitative indicators, with a particular emphasis on integrating strategic planning with operational
management. The authors argue that a successful commercialization strategy must be flexible and
capable of quickly adapting to changes in market conditions, consumer demands, and technological
innovations. Such flexibility contributes to effectively satisfying consumer needs and increasing
service efficiency. Particular attention is given to the use of quantitative assessments and analyses to
determine sales potential, identify key risks, and consider opportunities for innovative development
and the expansion of the market niche for satellite services. The authors emphasize the importance of
integrating strategic planning with analytical tools to optimize decision-making, allowing not only the
prediction of future trends but also a flexible and timely response to them. The article offers a holistic
view of the development and commercialization process of satellite services, highlighting the need
for a comprehensive analysis of market conditions, the competitive environment, and the potential for
innovation. |
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| ISSN: | 3041-2137 3041-2145 |