Understanding Customer Loyalty in Fast-Food Restaurants: Exploring the Moderating Effect of Relational Benefits in the United Arab Emirates
In recent years, the fast-food sector has experienced a significant surge in the United Arab Emirates (UAE), establishing itself as the most relevant channel in foodservice. While previous literature has studied factors such as service quality, customer satisfaction, and positive word-of-mouth (WOM)...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-05-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251339805 |
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