Understanding Customer Loyalty in Fast-Food Restaurants: Exploring the Moderating Effect of Relational Benefits in the United Arab Emirates

Understanding Customer Loyalty in Fast-Food Restaurants: Exploring the Moderating Effect of Relational Benefits in the United Arab Emirates

In recent years, the fast-food sector has experienced a significant surge in the United Arab Emirates (UAE), establishing itself as the most relevant channel in foodservice. While previous literature has studied factors such as service quality, customer satisfaction, and positive word-of-mouth (WOM)...

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Bibliographic Details
Main Authors: Ali Ahmed Ali-Alsaadi, Luis Javier Cabeza-Ramírez, Luna Santos-Roldán, Miguel González-Mohíno
Format: Article
Language:English
Published: SAGE Publishing 2025-05-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440251339805
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