The Role of Artificial and Nonartificial Intelligence in the New Product Success with Moderating Role of New Product Innovation: A Case of Manufacturing Companies in China
Currently, there is an increasing trend in the organizations towards examining the artificial intelligence and nonartificial intelligence for the innovation and success of the new product, as well as getting the intentions of the upcoming researchers. Thus, the purpose of the ongoing study is to exa...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
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Wiley
2021-01-01
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| Series: | Complexity |
| Online Access: | http://dx.doi.org/10.1155/2021/8891298 |
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| _version_ | 1849400796913860608 |
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| author | Hou Jianjun Yi Yao Javaria Hameed Hafiz Waqas Kamran Muhammad Atif Nawaz Ramaisa Aqdas Ataul Karim Patwary |
| author_facet | Hou Jianjun Yi Yao Javaria Hameed Hafiz Waqas Kamran Muhammad Atif Nawaz Ramaisa Aqdas Ataul Karim Patwary |
| author_sort | Hou Jianjun |
| collection | DOAJ |
| description | Currently, there is an increasing trend in the organizations towards examining the artificial intelligence and nonartificial intelligence for the innovation and success of the new product, as well as getting the intentions of the upcoming researchers. Thus, the purpose of the ongoing study is to examine the role of artificial and nonartificial intelligence in the new product success along with the moderating role of new product innovation in the manufacturing organizations of China. The quantitative methods have been followed by the study and gathered the responses from the respondents using questionnaires, and analysis has been conducted by using the smart-PLS. The results exposed that artificial intelligence and nonartificial intelligence have positive and significant nexus with the new product success. The outcomes also revealed that the new product innovation significantly moderated the links among the nonartificial intelligence and new product success, but it insignificantly moderated the links among the artificial intelligence and new product success in the manufacturing organizations of China. These findings have provided the guidelines to the manufacturing companies and their policies developing authorities that they should be developed and implement the suitable policies regarding the adoption of artificial intelligence and nonartificial intelligence that enhance the success of the new product, which ultimately enhances the success of the organization. |
| format | Article |
| id | doaj-art-8daf2a1b2a814bcba06c81ee2cd6349e |
| institution | Kabale University |
| issn | 1076-2787 1099-0526 |
| language | English |
| publishDate | 2021-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Complexity |
| spelling | doaj-art-8daf2a1b2a814bcba06c81ee2cd6349e2025-08-20T03:37:54ZengWileyComplexity1076-27871099-05262021-01-01202110.1155/2021/88912988891298The Role of Artificial and Nonartificial Intelligence in the New Product Success with Moderating Role of New Product Innovation: A Case of Manufacturing Companies in ChinaHou Jianjun0Yi Yao1Javaria Hameed2Hafiz Waqas Kamran3Muhammad Atif Nawaz4Ramaisa Aqdas5Ataul Karim Patwary6School of Art and Design, Nanjing Institute of Engineering, Nanjing, Jiangsu, ChinaSchool of Political Science and Public Administration, Shandong University, Qingdao, Shandong, ChinaBusiness School, Liaoning University, Shenyang, ChinaDepartment of Business Administration, Iqra University, Karachi, PakistanDepartment of Economics, The Islamia University of Bahawalpur, Bahawalpur, PakistanDepartment of Business Administration, Iqra University, Karachi, PakistanSchool of Tourism, Hospitality and Event Management, Universiti Utara Malaysia, Sintok, MalaysiaCurrently, there is an increasing trend in the organizations towards examining the artificial intelligence and nonartificial intelligence for the innovation and success of the new product, as well as getting the intentions of the upcoming researchers. Thus, the purpose of the ongoing study is to examine the role of artificial and nonartificial intelligence in the new product success along with the moderating role of new product innovation in the manufacturing organizations of China. The quantitative methods have been followed by the study and gathered the responses from the respondents using questionnaires, and analysis has been conducted by using the smart-PLS. The results exposed that artificial intelligence and nonartificial intelligence have positive and significant nexus with the new product success. The outcomes also revealed that the new product innovation significantly moderated the links among the nonartificial intelligence and new product success, but it insignificantly moderated the links among the artificial intelligence and new product success in the manufacturing organizations of China. These findings have provided the guidelines to the manufacturing companies and their policies developing authorities that they should be developed and implement the suitable policies regarding the adoption of artificial intelligence and nonartificial intelligence that enhance the success of the new product, which ultimately enhances the success of the organization.http://dx.doi.org/10.1155/2021/8891298 |
| spellingShingle | Hou Jianjun Yi Yao Javaria Hameed Hafiz Waqas Kamran Muhammad Atif Nawaz Ramaisa Aqdas Ataul Karim Patwary The Role of Artificial and Nonartificial Intelligence in the New Product Success with Moderating Role of New Product Innovation: A Case of Manufacturing Companies in China Complexity |
| title | The Role of Artificial and Nonartificial Intelligence in the New Product Success with Moderating Role of New Product Innovation: A Case of Manufacturing Companies in China |
| title_full | The Role of Artificial and Nonartificial Intelligence in the New Product Success with Moderating Role of New Product Innovation: A Case of Manufacturing Companies in China |
| title_fullStr | The Role of Artificial and Nonartificial Intelligence in the New Product Success with Moderating Role of New Product Innovation: A Case of Manufacturing Companies in China |
| title_full_unstemmed | The Role of Artificial and Nonartificial Intelligence in the New Product Success with Moderating Role of New Product Innovation: A Case of Manufacturing Companies in China |
| title_short | The Role of Artificial and Nonartificial Intelligence in the New Product Success with Moderating Role of New Product Innovation: A Case of Manufacturing Companies in China |
| title_sort | role of artificial and nonartificial intelligence in the new product success with moderating role of new product innovation a case of manufacturing companies in china |
| url | http://dx.doi.org/10.1155/2021/8891298 |
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