AI in Marketing Management: Executive Perspectives from Companies

AI in Marketing Management: Executive Perspectives from Companies

The integration of artificial intelligence (AI) in marketing and business communication is transforming corporate strategies, offering significant opportunities while presenting notable challenges. This study examines the factors influencing AI adoption by companies, focusing on the perspectives of...

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Bibliographic Details
Format: Article
Language:English
Published: Sumy State University 2025-01-01
Series:Marketing i Menedžment Innovacij
Subjects:
artificial intelligence; marketing; business communication; AI adoption; emerging technologies;
Online Access:https://mmi.sumdu.edu.ua/wp-content/uploads/2025/01/04_A829-2024_Maldonado-Canca-et-al.pdf
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