MARKETING RESEARCH MEDICAL SERVICE DELIVERY IN RURAL AREAS ALIGNED TO INTERNATIONAL QUALITY STANDARDS: FINANCIAL ASPECT
The article conducts marketing research on medical service delivery in rural areas. The dynamics of healthcare spending in Ukraine were established and these indicators were forecasted for 2025. The forecast of out-of-pocket expenses of patients showed a tendency to increase, which indicates the pr...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
FINTECH Alliance LLC
2025-04-01
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| Series: | Фінансово-кредитна діяльність: проблеми теорії та практики |
| Subjects: | |
| Online Access: | https://fkd.net.ua/index.php/fkd/article/view/4733 |
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