The personality puzzle: a comprehensive analysis of its impact on three buying behaviors

This study aimed at examining the role of personality traits in impulsive buying, compulsive buying, and panic buying simultaneously during the COVID-19 pandemic. At the beginning of the third confinement announced by the Portuguese government, 485 Portuguese answered in this study, mean age of 41.9...

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Main Authors: Sibele D. Aquino, Samuel Lins
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-08-01
Series:Frontiers in Psychiatry
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Online Access:https://www.frontiersin.org/articles/10.3389/fpsyt.2023.1179257/full
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author Sibele D. Aquino
Sibele D. Aquino
Samuel Lins
author_facet Sibele D. Aquino
Sibele D. Aquino
Samuel Lins
author_sort Sibele D. Aquino
collection DOAJ
description This study aimed at examining the role of personality traits in impulsive buying, compulsive buying, and panic buying simultaneously during the COVID-19 pandemic. At the beginning of the third confinement announced by the Portuguese government, 485 Portuguese answered in this study, mean age of 41.9 years (min = 18, max = 84; SD = 12.9), and 29.9% were men. Analyzes were carried out to investigate the association of Big Five’s personality factors with impulsive buying, compulsive buying, and panic buying. Results showed that the three buying behaviors under study have significant and positive correlations between them, and they also correlate with different personality traits. The association of each Big Five factor on buying behaviors differed. While conscientiousness was negatively and openness was positively associated with impulsive buying, conscientiousness was negatively associated with compulsive buying, agreeableness was positively associated with panic buying, and neuroticism correlated positively with all consumer behaviors. Understanding the personality traits that contribute to the development of a disorder may provide valuable insight into preventive measures and effective treatment approaches for some debilitating disorders. This study opens ways for investigating impulsive buying and compulsive buying by relating them to panic buying. It discusses the three different buying behaviors during the COVID-19 pandemic and future consumer research directions involving other variables.
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spelling doaj-art-8d7a2d8e52b840639940d2133971ab4f2025-08-20T03:36:34ZengFrontiers Media S.A.Frontiers in Psychiatry1664-06402023-08-011410.3389/fpsyt.2023.11792571179257The personality puzzle: a comprehensive analysis of its impact on three buying behaviorsSibele D. Aquino0Sibele D. Aquino1Samuel Lins2Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro, BrazilLaboratory of Research in Social Psychology, Rio de Janeiro, BrazilCenter for Psychology, Faculty of Psychology and Education Science, University of Porto, Porto, PortugalThis study aimed at examining the role of personality traits in impulsive buying, compulsive buying, and panic buying simultaneously during the COVID-19 pandemic. At the beginning of the third confinement announced by the Portuguese government, 485 Portuguese answered in this study, mean age of 41.9 years (min = 18, max = 84; SD = 12.9), and 29.9% were men. Analyzes were carried out to investigate the association of Big Five’s personality factors with impulsive buying, compulsive buying, and panic buying. Results showed that the three buying behaviors under study have significant and positive correlations between them, and they also correlate with different personality traits. The association of each Big Five factor on buying behaviors differed. While conscientiousness was negatively and openness was positively associated with impulsive buying, conscientiousness was negatively associated with compulsive buying, agreeableness was positively associated with panic buying, and neuroticism correlated positively with all consumer behaviors. Understanding the personality traits that contribute to the development of a disorder may provide valuable insight into preventive measures and effective treatment approaches for some debilitating disorders. This study opens ways for investigating impulsive buying and compulsive buying by relating them to panic buying. It discusses the three different buying behaviors during the COVID-19 pandemic and future consumer research directions involving other variables.https://www.frontiersin.org/articles/10.3389/fpsyt.2023.1179257/fullBig Fiveimpulsive buyingcompulsive buyingpanic buyingconsumer psychologyCOVID-19
spellingShingle Sibele D. Aquino
Sibele D. Aquino
Samuel Lins
The personality puzzle: a comprehensive analysis of its impact on three buying behaviors
Frontiers in Psychiatry
Big Five
impulsive buying
compulsive buying
panic buying
consumer psychology
COVID-19
title The personality puzzle: a comprehensive analysis of its impact on three buying behaviors
title_full The personality puzzle: a comprehensive analysis of its impact on three buying behaviors
title_fullStr The personality puzzle: a comprehensive analysis of its impact on three buying behaviors
title_full_unstemmed The personality puzzle: a comprehensive analysis of its impact on three buying behaviors
title_short The personality puzzle: a comprehensive analysis of its impact on three buying behaviors
title_sort personality puzzle a comprehensive analysis of its impact on three buying behaviors
topic Big Five
impulsive buying
compulsive buying
panic buying
consumer psychology
COVID-19
url https://www.frontiersin.org/articles/10.3389/fpsyt.2023.1179257/full
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