Using Heat Maps to Determine the Usability of Extension Communication Materials
This heat map from a website usability test shows that more people click on the banana image than anywhere else on the computer screen, followed by the button at the top of the screenshot. This tool allows Extension faculty to determine the ease of respondent use of the communication material. This...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2015-05-01
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| Series: | EDIS |
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| Online Access: | https://journals.flvc.org/edis/article/view/129058 |
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| _version_ | 1823868371618234368 |
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| author | Laura M. Gorham Shuyang Qu Ricky Telg Alexa Lamm |
| author_facet | Laura M. Gorham Shuyang Qu Ricky Telg Alexa Lamm |
| author_sort | Laura M. Gorham |
| collection | DOAJ |
| description |
This heat map from a website usability test shows that more people click on the banana image than anywhere else on the computer screen, followed by the button at the top of the screenshot. This tool allows Extension faculty to determine the ease of respondent use of the communication material. This 6-page fact sheet explains how to use heat maps and how to develop heat map questions in Qualtrics. Written by Laura M. Gorham, Shuyang Qu, Ricky Telg, and Alexa Lamm, and published by the UF Department of Agricultural Education and Communication, February 2015.
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| format | Article |
| id | doaj-art-8d44e4dd05b549e7a26b9b8352580b51 |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2015-05-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-8d44e4dd05b549e7a26b9b8352580b512025-02-08T05:59:11ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092015-05-0120153Using Heat Maps to Determine the Usability of Extension Communication MaterialsLaura M. Gorham0Shuyang Qu1Ricky Telg2https://orcid.org/0000-0002-8729-1634Alexa Lamm3Texas Tech UniversityUniversity of FloridaUniversity of FloridaUniversity of Georgia This heat map from a website usability test shows that more people click on the banana image than anywhere else on the computer screen, followed by the button at the top of the screenshot. This tool allows Extension faculty to determine the ease of respondent use of the communication material. This 6-page fact sheet explains how to use heat maps and how to develop heat map questions in Qualtrics. Written by Laura M. Gorham, Shuyang Qu, Ricky Telg, and Alexa Lamm, and published by the UF Department of Agricultural Education and Communication, February 2015. https://journals.flvc.org/edis/article/view/129058heat mapsExtension communication materialsWC198 |
| spellingShingle | Laura M. Gorham Shuyang Qu Ricky Telg Alexa Lamm Using Heat Maps to Determine the Usability of Extension Communication Materials EDIS heat maps Extension communication materials WC198 |
| title | Using Heat Maps to Determine the Usability of Extension Communication Materials |
| title_full | Using Heat Maps to Determine the Usability of Extension Communication Materials |
| title_fullStr | Using Heat Maps to Determine the Usability of Extension Communication Materials |
| title_full_unstemmed | Using Heat Maps to Determine the Usability of Extension Communication Materials |
| title_short | Using Heat Maps to Determine the Usability of Extension Communication Materials |
| title_sort | using heat maps to determine the usability of extension communication materials |
| topic | heat maps Extension communication materials WC198 |
| url | https://journals.flvc.org/edis/article/view/129058 |
| work_keys_str_mv | AT lauramgorham usingheatmapstodeterminetheusabilityofextensioncommunicationmaterials AT shuyangqu usingheatmapstodeterminetheusabilityofextensioncommunicationmaterials AT rickytelg usingheatmapstodeterminetheusabilityofextensioncommunicationmaterials AT alexalamm usingheatmapstodeterminetheusabilityofextensioncommunicationmaterials |