ANCHORING IN THE POLITICAL AND ECONOMIC MARKETING
The main purpose of marketing, both ineconomy and in politics is to attract themaximum number of customers or voters, maximizing customer satisfaction and ,ideally, improve the quality of life.The author, in various aspects, thetechnology of anchoring used in NLP, to attract customers and voters, bo...
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2016-08-01
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| Series: | Статистика и экономика |
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| Online Access: | https://statecon.rea.ru/jour/article/view/996 |
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| _version_ | 1849692078712291328 |
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| author | Tatyana L. Shklyar |
| author_facet | Tatyana L. Shklyar |
| author_sort | Tatyana L. Shklyar |
| collection | DOAJ |
| description | The main purpose of marketing, both ineconomy and in politics is to attract themaximum number of customers or voters, maximizing customer satisfaction and ,ideally, improve the quality of life.The author, in various aspects, thetechnology of anchoring used in NLP, to attract customers and voters, both in the economy and in politics.In different examples demonstrate theoverall impact on the psychology of the consumer. Separating policy and the economy, marketers are missing something. The author proposes to look at how psychologicalanchors affect these two, at fi rst glance, different vector. |
| format | Article |
| id | doaj-art-8d44e209003c4d058ec5acf07f80e315 |
| institution | DOAJ |
| issn | 2500-3925 |
| language | Russian |
| publishDate | 2016-08-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Статистика и экономика |
| spelling | doaj-art-8d44e209003c4d058ec5acf07f80e3152025-08-20T03:20:50ZrusPlekhanov Russian University of EconomicsСтатистика и экономика2500-39252016-08-010214214510.21686/2500-3925-2015-2-142-145995ANCHORING IN THE POLITICAL AND ECONOMIC MARKETINGTatyana L. Shklyar0Moscow state University of Economics, statistics and Informatics (MESI)The main purpose of marketing, both ineconomy and in politics is to attract themaximum number of customers or voters, maximizing customer satisfaction and ,ideally, improve the quality of life.The author, in various aspects, thetechnology of anchoring used in NLP, to attract customers and voters, both in the economy and in politics.In different examples demonstrate theoverall impact on the psychology of the consumer. Separating policy and the economy, marketers are missing something. The author proposes to look at how psychologicalanchors affect these two, at fi rst glance, different vector.https://statecon.rea.ru/jour/article/view/996психология рекламыякорение в политикеякорение в рек ламемаркетинговые коммуникациинлп в рекламеинсайт в рекламемар кетингповедение потребителейней ролингвистическоепрограммированиеpsychology of advertisinganchoring in politicsanchoring in adver tisingmarketing communicationsnlp in advertisingtruth in advertisingmarketingconsumer behavior |
| spellingShingle | Tatyana L. Shklyar ANCHORING IN THE POLITICAL AND ECONOMIC MARKETING Статистика и экономика психология рекламы якорение в политике якорение в рек ламе маркетинговые коммуникации нлп в рекламе инсайт в рекламе мар кетинг поведение потребителей ней ролингвистическоепрограммирование psychology of advertising anchoring in politics anchoring in adver tising marketing communications nlp in advertising truth in advertising marketing consumer behavior |
| title | ANCHORING IN THE POLITICAL AND ECONOMIC MARKETING |
| title_full | ANCHORING IN THE POLITICAL AND ECONOMIC MARKETING |
| title_fullStr | ANCHORING IN THE POLITICAL AND ECONOMIC MARKETING |
| title_full_unstemmed | ANCHORING IN THE POLITICAL AND ECONOMIC MARKETING |
| title_short | ANCHORING IN THE POLITICAL AND ECONOMIC MARKETING |
| title_sort | anchoring in the political and economic marketing |
| topic | психология рекламы якорение в политике якорение в рек ламе маркетинговые коммуникации нлп в рекламе инсайт в рекламе мар кетинг поведение потребителей ней ролингвистическоепрограммирование psychology of advertising anchoring in politics anchoring in adver tising marketing communications nlp in advertising truth in advertising marketing consumer behavior |
| url | https://statecon.rea.ru/jour/article/view/996 |
| work_keys_str_mv | AT tatyanalshklyar anchoringinthepoliticalandeconomicmarketing |