ANCHORING IN THE POLITICAL AND ECONOMIC MARKETING

ANCHORING IN THE POLITICAL AND ECONOMIC MARKETING

The main purpose of marketing, both ineconomy and in politics is to attract themaximum number of customers or voters, maximizing customer satisfaction and ,ideally, improve the quality of life.The author, in various aspects, thetechnology of anchoring used in NLP, to attract customers and voters, bo...

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Bibliographic Details
Main Author: Tatyana L. Shklyar
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2016-08-01
Series:Статистика и экономика
Subjects:
психология рекламы
якорение в политике
якорение в рек ламе
маркетинговые коммуникации
нлп в рекламе
инсайт в рекламе
мар кетинг
поведение потребителей
ней ролингвистическоепрограммирование
psychology of advertising
anchoring in politics
anchoring in adver tising
marketing communications
nlp in advertising
truth in advertising
marketing
consumer behavior
Online Access:https://statecon.rea.ru/jour/article/view/996
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Summary:The main purpose of marketing, both ineconomy and in politics is to attract themaximum number of customers or voters, maximizing customer satisfaction and ,ideally, improve the quality of life.The author, in various aspects, thetechnology of anchoring used in NLP, to attract customers and voters, both in the economy and in politics.In different examples demonstrate theoverall impact on the psychology of the consumer. Separating policy and the economy, marketers are missing something. The author proposes to look at how psychologicalanchors affect these two, at fi rst glance, different vector.
ISSN:2500-3925

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