Budaya Hook-Up Pada Online Dating Tinder

This paper discusses hook-up as a culture in online dating applications. Tinder, as the most popular dating app in Indonesia, facilitates its users to find partners online. With just one swipe on the phone screen, a person can select a partner in seconds; very practical, easy and fast. This phenomen...

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Bibliographic Details
Main Author: Farahiah Almas Madarina
Format: Article
Language:English
Published: institut agama islam negeri (IAIN) Kediri 2020-12-01
Series:Asketik
Subjects:
Online Access:https://jurnalfuda.iainkediri.ac.id/index.php/asketik/article/view/973
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Summary:This paper discusses hook-up as a culture in online dating applications. Tinder, as the most popular dating app in Indonesia, facilitates its users to find partners online. With just one swipe on the phone screen, a person can select a partner in seconds; very practical, easy and fast. This phenomenon has led to the spread of hook-ups as a dating practice that encourages casual sexual encounters without any emotional connection. To review this phenomenon, the writer uses Ritzer's McDonaldization concept applying the principles of fast food restaurants to describe the global homogenization of hook-up culture which also has reached Indonesia. These principles include efficiency, calculating power, predictive power and control applied in modern society.
ISSN:2579-7050
2615-4668