Exploring the Impact of Brand Image on Consumer Loyalty

The main objective of this study is to investigate the impact of brand image on consumer loyalty towards users of computer products in the Kurdistan region universities. To achieve the objective of the study, a quantitative method based on purposive sampling was conducted. A total of 312 online sur...

Full description

Saved in:

Bibliographic Details
Main Authors:	Sabir Sadiq Abdulkhaliq, Murad Muzafer Hamze
Format:	Article
Language:	Arabic
Published:	University of Kufa, Faculty of Administration and Economics 2025-06-01
Series:	مجلة الغري للعلوم الاقتصادية والادارية
Subjects:	Brand Image Consumer Loyalty Computer Product Users Kurdistan Region of Iraq
Online Access:	https://journal.uokufa.edu.iq/index.php/ghjec/article/view/18143
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective
by: Aasir Ali, et al.
Published: (2020-05-01)

Do Brand Attachment and Brand Love Truly Mediate the Influence of Consumer Satisfaction on Brand Loyalty Towards Wardah Cosmetic Products?
by: Vita Yuniar, et al.
Published: (2025-05-01)

How Gamification Features Drive Brand Loyalty: The Mediating Roles of Consumer Experience and Brand Engagement
by: Ningqin Li, et al.
Published: (2025-05-01)

Decomposing Brand Loyalty: An Examination of Loyalty Subcomponents, Product Price Range, Consumer Personality, and Willingness to Pay
by: Gabriele Damaschi, et al.
Published: (2025-02-01)

The Influence of Brand Activism on Consumer Loyalty and Social Change
by: Abdul Rahman Arie Wicaksono, et al.
Published: (2025-05-01)

The Influence of Brand Trust and Brand Commitment on Brand Loyalty Eiger in Surabaya
by: Satria Ardhana, et al.
Published: (2025-01-01)

Digitization of retail as a factor of growth in consumer loyalty
by: I. V. Penkova, et al.
Published: (2024-10-01)

The Effect of Brand Image, Brand Experience on Brand Loyalty with Brand Trust as a Mediation Variable (Study on Marketplace Users on Tiktok Shop)
by: Meirisma Putri Indriani, et al.
Published: (2025-05-01)

The plus side of size: relationship between brand experience and consumers trust and loyalty on a Brazilian brand
by: Bianca Carvalho da Silva, et al.
Published: (2024-12-01)

CONSTRUCTION INDEX OF CONSUMER LOYALTY
by: D. V. Lisafyeva
Published: (2015-09-01)

Does AI marketing efforts affect brand loyalty of Gen Z consumers? Mediating role of brand image and brand experience
by: Zakaria Abdiwali Mohamed, et al.
Published: (2025-12-01)

PENGARUH BRAND ASSOCIATION, BRAND LOYALTY, BRAND AWARENESS, DAN BRAND IMAGE TERHADAP BRAND EQUITY PADA BRAND HAPPY BABY
by: Yosef Andre Sucahyo
Published: (2018-07-01)

Examination of Secondary School Students' Brand Awareness, Brand Loyalty, Brand Functions, and Factors Affecting Brand Loyalty According to Levels of Playing Team and Individual Sports
by: Ramazan Topuz, et al.
Published: (2022-04-01)

Building Brand Loyalty: The Role of Brand Communication, Brand Identity, and Brand Experience Mediated by Brand Trust
by: Fatmah Cholid Bawazir, et al.
Published: (2024-09-01)

The Influence of Customer Perceived Restaurant Innovativeness (CPRI) of Meatball Restaurants on Brand Love and Brand Loyalty
by: Qorina Firkiana, et al.
Published: (2024-11-01)

Perceived Quality, Brand Trust, Image, and Loyalty as Key Drivers of Fast Food Brand Equity
by: Hizkia C. Ole, et al.
Published: (2025-04-01)

An investigation on the effects of brand equity, trust, image and customer satisfaction on regular insurance firm customers’ loyalty
by: Hamid Reza Saeednia, et al.
Published: (2014-03-01)

The Effectiveness of Brand Personality & Affective Commitment in Capturing Brand Loyalty: A Study of Retailers in UK
by: Muhammad Abu Huraira, et al.
Published: (2022-04-01)

EXPLORING THE INFLUENCE OF ONLINE CONSUMER BRAND BOYCOTTS ON BRAND EQUITY
by: Otilia-Elena PLATON
Published: (2019-05-01)

The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia
by: Hashed Ahmad Mabkhot, et al.
Published: (2016-01-01)

Exploring the Mediation Effect of Brand Trust on the Link Between Tourism Destination Image, Social Influence and Brand Loyalty
by: Abu Elnasr E. Sobaih, et al.
Published: (2025-01-01)

Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty
by: George Kankam, et al.
Published: (2023-08-01)

The Influence of Celebrity Advocacy, Brand Trust, Brand Love, and Brand Respect on Brand Loyalty (Case Study on Uniqlo Brand Customers in Surabaya)
by: Syahrani Nur Aullia Octivanti, et al.
Published: (2025-03-01)

The impact of brand identification, brand image, and brand love on brand loyalty: the mediating role of customer value co-creation in hotel customer experience
by: Ming-Hsuan Wu
Published: (2025-08-01)

Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia
by: Noormalita Primandaru, et al.
Published: (2023-04-01)

The influence of brand value dimensions on consumer loyalty among young adults: Evidence from Sri Lanka's high-tech market
by: Fernando Kurukulasuriya Weerasinghe Tharindu Madushanka, et al.
Published: (2025-01-01)

The influence of brand experience on brand loyalty in the electronic commerce sector: the mediating effect of brand association and brand trust
by: Vo Minh Sang, et al.
Published: (2025-12-01)

BRAND LOYALTY OF FEMALE CONSUMERS - STUDY CARRIED IN SFÂNTU GHEORGHE AND THE SURROUNDING AREAS
by: Erika KULCSÁR, et al.
Published: (2011-01-01)

The Influence of Private Brand and National Brand on Brand Loyalty with Perceived Quality as an Intervening Variable on Tissue Products in Soloraya
by: Putri Febriqa Khairun Nisa’, et al.
Published: (2025-01-01)

Compatibility Between Brand Credibility And Customers Loyalty: A Case Study Of International Development Bank (IDB) In Iraq
by: Maher Fadhil Mohammed *
Published: (2025-03-01)

Brand loyalty towards online accommodation booking platforms
by: Christo Bisschoff, et al.
Published: (2020-04-01)

Brand loyalty towards online accommodation booking platforms
by: Christo Bisschoff, et al.
Published: (2020-04-01)

The Influence of Social Media Marketing, Brand Awareness, and Brand Love on Brand Loyalty in Customers of Azarine Skincare Products in the City of Surabaya
by: Lilyana Fransiska Sinaga, et al.
Published: (2025-07-01)

Analyzing Tourism Brand Loyalty and E-Marketing Development in Bali, Indonesia
by: I Made Bayu Wisnawa, et al.
Published: (2023-11-01)

The Influence of Brand Image and Brand Loyalty on Brand Equity on iPhone in iBox Indonesia (Case Study of Instagram Followers @iboxindonesia)
by: Joshua Manalu, et al.
Published: (2024-12-01)

The Effects of Peace Education Program on University Students: Case Study of University of Zakho, Kurdistan Region, Iraq
by: Nizar Ismat Ali, et al.
Published: (2025-08-01)

Brand extension strategies and customer loyalty: Empirical evidence from fast-moving consumer goods companies
by: Banji Rildwan Olaleye, et al.
Published: (2025-03-01)

Examining the relationship between digital content marketing perceived value and brand loyalty: Insights from Vietnam
by: Thanh Thanh Bui, et al.
Published: (2023-12-01)

Building Lasting Connections: Cultivating Brand loyalty through Relationship and Commitment
by: Farah Noreen Arshad
Published: (2023-09-01)

Embedding ESG practices into corporate strategy: a pathway to brand loyalty through consumer brand identification in the cosmetics industry
by: Norsyarmimi Binti Che Lah, et al.
Published: (2025-05-01)