Interkulturele probleme in beeldkommunikasie
This paper focuses on only three of the many aspects of intercultural communication which are relevant to pictorial communication. (i) Stereotyping and the one-sided view which is created by one cultural and/or ethnic group of another; (ii) the misconception of the picture as universal language; (i...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-11-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2168 |
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| _version_ | 1832593874425479168 |
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| author | Pieter Jacobus Fourie |
| author_facet | Pieter Jacobus Fourie |
| author_sort | Pieter Jacobus Fourie |
| collection | DOAJ |
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This paper focuses on only three of the many aspects of intercultural communication which are relevant to pictorial communication. (i) Stereotyping and the one-sided view which is created by one cultural and/or ethnic group of another; (ii) the misconception of the picture as universal language; (iii) the acknowledge ment of heterogeneity within a specific cultural and/or ethnic group and the consequent necessity to plan the media supply in accordance with the variety of different cultural tastes within a society. What is said, is that this paper must be seen as an introduction. Neither time nor space allows for a more intensive look at the theoretical principles on which the study of these three aspects or problems are based. Before these three aspects are discussed, a synopsis is given of the status of entertainment in the mass media and the model function of film through which it becomes a socialising and ideologizing instrument.
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| format | Article |
| id | doaj-art-8cd9c5b34b5146fa874fc16c5d45c836 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-11-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-8cd9c5b34b5146fa874fc16c5d45c8362025-01-20T08:42:25ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-013110.36615/jcsa.v3i1.2168Interkulturele probleme in beeldkommunikasiePieter Jacobus Fourie0University of South Africa This paper focuses on only three of the many aspects of intercultural communication which are relevant to pictorial communication. (i) Stereotyping and the one-sided view which is created by one cultural and/or ethnic group of another; (ii) the misconception of the picture as universal language; (iii) the acknowledge ment of heterogeneity within a specific cultural and/or ethnic group and the consequent necessity to plan the media supply in accordance with the variety of different cultural tastes within a society. What is said, is that this paper must be seen as an introduction. Neither time nor space allows for a more intensive look at the theoretical principles on which the study of these three aspects or problems are based. Before these three aspects are discussed, a synopsis is given of the status of entertainment in the mass media and the model function of film through which it becomes a socialising and ideologizing instrument. https://journals.uj.ac.za/index.php/jcsa/article/view/2168intercultural communicationpictorial communicationStereotypingheterogeneitymisconceptionmass media |
| spellingShingle | Pieter Jacobus Fourie Interkulturele probleme in beeldkommunikasie Communicare intercultural communication pictorial communication Stereotyping heterogeneity misconception mass media |
| title | Interkulturele probleme in beeldkommunikasie |
| title_full | Interkulturele probleme in beeldkommunikasie |
| title_fullStr | Interkulturele probleme in beeldkommunikasie |
| title_full_unstemmed | Interkulturele probleme in beeldkommunikasie |
| title_short | Interkulturele probleme in beeldkommunikasie |
| title_sort | interkulturele probleme in beeldkommunikasie |
| topic | intercultural communication pictorial communication Stereotyping heterogeneity misconception mass media |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/2168 |
| work_keys_str_mv | AT pieterjacobusfourie interkultureleproblemeinbeeldkommunikasie |