Interkulturele probleme in beeldkommunikasie
This paper focuses on only three of the many aspects of intercultural communication which are relevant to pictorial communication. (i) Stereotyping and the one-sided view which is created by one cultural and/or ethnic group of another; (ii) the misconception of the picture as universal language; (i...
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-11-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2168 |
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| Summary: | This paper focuses on only three of the many aspects of intercultural communication which are relevant to pictorial communication. (i) Stereotyping and the one-sided view which is created by one cultural and/or ethnic group of another; (ii) the misconception of the picture as universal language; (iii) the acknowledge ment of heterogeneity within a specific cultural and/or ethnic group and the consequent necessity to plan the media supply in accordance with the variety of different cultural tastes within a society. What is said, is that this paper must be seen as an introduction. Neither time nor space allows for a more intensive look at the theoretical principles on which the study of these three aspects or problems are based. Before these three aspects are discussed, a synopsis is given of the status of entertainment in the mass media and the model function of film through which it becomes a socialising and ideologizing instrument.
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| ISSN: | 0259-0069 2957-7950 |