Disney Reloaded: Pixar’s Influence on the Evolution of Disney Animation Feature Films (1994–2018)
Disney animation studios created and subsequently shaped the animation genre for the last two-thirds of the 20th century, but the appearance of Pixar in the industry and their unstoppable success changed the rules of the game. (1) Apart from a new and revolutionary technology, Pixar introduced a new...
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| Language: | English |
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MDPI AG
2024-09-01
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| Series: | Journalism and Media |
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| Online Access: | https://www.mdpi.com/2673-5172/5/4/91 |
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| author | Marta Izarra de Luna Roberto Gelado Marcos |
| author_facet | Marta Izarra de Luna Roberto Gelado Marcos |
| author_sort | Marta Izarra de Luna |
| collection | DOAJ |
| description | Disney animation studios created and subsequently shaped the animation genre for the last two-thirds of the 20th century, but the appearance of Pixar in the industry and their unstoppable success changed the rules of the game. (1) Apart from a new and revolutionary technology, Pixar introduced a new type of storytelling in animation based on characters and stories that we believe ended up tremendously influencing Disney’s storytelling starting in 2006, when the big animation studio purchased its most threatening competitor. Our study also tries to shed some light on whether the changes happened only at the level of storytelling or also crystallized into better box office and rating data. (2) We aim to clarify this belief and turn it into a reality through the content analysis of Disney animation features before and after the purchase of Pixar. (3) Our results show that Pixar’s influence on Disney is remarkable, both in the movies’ narrative and in their reception by the audience and the critics. (4) This confirms not only the change in the story-telling strategies of the company, enhancing psychological construction of the protagonists of Disney animation features, but also the subsequent impact on its audiences. |
| format | Article |
| id | doaj-art-8cb9a88a74cf4be9a619dd23f1d07491 |
| institution | OA Journals |
| issn | 2673-5172 |
| language | English |
| publishDate | 2024-09-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journalism and Media |
| spelling | doaj-art-8cb9a88a74cf4be9a619dd23f1d074912025-08-20T02:00:46ZengMDPI AGJournalism and Media2673-51722024-09-01541452147610.3390/journalmedia5040091Disney Reloaded: Pixar’s Influence on the Evolution of Disney Animation Feature Films (1994–2018)Marta Izarra de Luna0Roberto Gelado Marcos1Stan Richards School of Advertising and Public Relations, University of Texas at Austin, Austin, TX 78705, USASchool of Humanities and Communication Sciences, CEU San Pablo University, 28003 Madrid, SpainDisney animation studios created and subsequently shaped the animation genre for the last two-thirds of the 20th century, but the appearance of Pixar in the industry and their unstoppable success changed the rules of the game. (1) Apart from a new and revolutionary technology, Pixar introduced a new type of storytelling in animation based on characters and stories that we believe ended up tremendously influencing Disney’s storytelling starting in 2006, when the big animation studio purchased its most threatening competitor. Our study also tries to shed some light on whether the changes happened only at the level of storytelling or also crystallized into better box office and rating data. (2) We aim to clarify this belief and turn it into a reality through the content analysis of Disney animation features before and after the purchase of Pixar. (3) Our results show that Pixar’s influence on Disney is remarkable, both in the movies’ narrative and in their reception by the audience and the critics. (4) This confirms not only the change in the story-telling strategies of the company, enhancing psychological construction of the protagonists of Disney animation features, but also the subsequent impact on its audiences.https://www.mdpi.com/2673-5172/5/4/91animationfilmsfilm languageDisneyPixarmedia representation |
| spellingShingle | Marta Izarra de Luna Roberto Gelado Marcos Disney Reloaded: Pixar’s Influence on the Evolution of Disney Animation Feature Films (1994–2018) Journalism and Media animation films film language Disney Pixar media representation |
| title | Disney Reloaded: Pixar’s Influence on the Evolution of Disney Animation Feature Films (1994–2018) |
| title_full | Disney Reloaded: Pixar’s Influence on the Evolution of Disney Animation Feature Films (1994–2018) |
| title_fullStr | Disney Reloaded: Pixar’s Influence on the Evolution of Disney Animation Feature Films (1994–2018) |
| title_full_unstemmed | Disney Reloaded: Pixar’s Influence on the Evolution of Disney Animation Feature Films (1994–2018) |
| title_short | Disney Reloaded: Pixar’s Influence on the Evolution of Disney Animation Feature Films (1994–2018) |
| title_sort | disney reloaded pixar s influence on the evolution of disney animation feature films 1994 2018 |
| topic | animation films film language Disney Pixar media representation |
| url | https://www.mdpi.com/2673-5172/5/4/91 |
| work_keys_str_mv | AT martaizarradeluna disneyreloadedpixarsinfluenceontheevolutionofdisneyanimationfeaturefilms19942018 AT robertogeladomarcos disneyreloadedpixarsinfluenceontheevolutionofdisneyanimationfeaturefilms19942018 |