Developing wine tourism experiences. A discrete choice analysis using best-worst scaling data
The aim of this research is to aid winery managers in bundling a plethora of different service features to meet the wine tourists’ expectations. A discrete choice model using best-worst scaling (BWS) data is estimated to obtain the relative importance of the attributes included in the analysis. Find...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2022-05-01
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| Series: | Wine Economics and Policy |
| Subjects: | |
| Online Access: | https://oaj.fupress.net/index.php/wep/article/view/9946 |
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