Developing wine tourism experiences. A discrete choice analysis using best-worst scaling data
The aim of this research is to aid winery managers in bundling a plethora of different service features to meet the wine tourists’ expectations. A discrete choice model using best-worst scaling (BWS) data is estimated to obtain the relative importance of the attributes included in the analysis. Find...
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2022-05-01
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| Series: | Wine Economics and Policy |
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| Online Access: | https://oaj.fupress.net/index.php/wep/article/view/9946 |
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| _version_ | 1850106100549943296 |
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| author | Giacomo Del Chiappa Juan Carlos Martin Concepción Román |
| author_facet | Giacomo Del Chiappa Juan Carlos Martin Concepción Román |
| author_sort | Giacomo Del Chiappa |
| collection | DOAJ |
| description | The aim of this research is to aid winery managers in bundling a plethora of different service features to meet the wine tourists’ expectations. A discrete choice model using best-worst scaling (BWS) data is estimated to obtain the relative importance of the attributes included in the analysis. Findings show that the most important aspects that make wineries attractive are: to offer wine tastings and “tour & visits”, to provide visitors with wine specialists/tour guides and, finally, to make the surrounding area and natural environment as pleasant as possible. Furthermore, the study highlights that wine tourists’ preferences are heterogeneous.
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| format | Article |
| id | doaj-art-8ca53b2806d64b5ea9e71dd3c0b7672e |
| institution | OA Journals |
| issn | 2213-3968 2212-9774 |
| language | English |
| publishDate | 2022-05-01 |
| publisher | Firenze University Press |
| record_format | Article |
| series | Wine Economics and Policy |
| spelling | doaj-art-8ca53b2806d64b5ea9e71dd3c0b7672e2025-08-20T02:38:54ZengFirenze University PressWine Economics and Policy2213-39682212-97742022-05-0111110.36253/wep-9946Developing wine tourism experiences. A discrete choice analysis using best-worst scaling dataGiacomo Del Chiappa0Juan Carlos Martin1Concepción Román2Department of Economics and Business. University of Sassari & CRENoS, SassariInstitute of Tourism and Sustainable Economic Development (TIDES), University of Las Palmas de Gran Canaria, Las PalmasInstitute of Tourism and Sustainable Economic Development (TIDES), University of Las Palmas de Gran Canaria, Las PalmasThe aim of this research is to aid winery managers in bundling a plethora of different service features to meet the wine tourists’ expectations. A discrete choice model using best-worst scaling (BWS) data is estimated to obtain the relative importance of the attributes included in the analysis. Findings show that the most important aspects that make wineries attractive are: to offer wine tastings and “tour & visits”, to provide visitors with wine specialists/tour guides and, finally, to make the surrounding area and natural environment as pleasant as possible. Furthermore, the study highlights that wine tourists’ preferences are heterogeneous. https://oaj.fupress.net/index.php/wep/article/view/9946wine tourismSardiniachoice experimentsBest-Worst Scalingdiscrete choice models |
| spellingShingle | Giacomo Del Chiappa Juan Carlos Martin Concepción Román Developing wine tourism experiences. A discrete choice analysis using best-worst scaling data Wine Economics and Policy wine tourism Sardinia choice experiments Best-Worst Scaling discrete choice models |
| title | Developing wine tourism experiences. A discrete choice analysis using best-worst scaling data |
| title_full | Developing wine tourism experiences. A discrete choice analysis using best-worst scaling data |
| title_fullStr | Developing wine tourism experiences. A discrete choice analysis using best-worst scaling data |
| title_full_unstemmed | Developing wine tourism experiences. A discrete choice analysis using best-worst scaling data |
| title_short | Developing wine tourism experiences. A discrete choice analysis using best-worst scaling data |
| title_sort | developing wine tourism experiences a discrete choice analysis using best worst scaling data |
| topic | wine tourism Sardinia choice experiments Best-Worst Scaling discrete choice models |
| url | https://oaj.fupress.net/index.php/wep/article/view/9946 |
| work_keys_str_mv | AT giacomodelchiappa developingwinetourismexperiencesadiscretechoiceanalysisusingbestworstscalingdata AT juancarlosmartin developingwinetourismexperiencesadiscretechoiceanalysisusingbestworstscalingdata AT concepcionroman developingwinetourismexperiencesadiscretechoiceanalysisusingbestworstscalingdata |