Marketing Strategies in Increasing Turnover and Product Quality of Msme KSM Berkah
Srikandi Tempe Chips is engaged in the small food industry at this time, Srikandi Tempe Chips companies are competing in very tight competition in retaining customers. So, companies must really consider marketing strategies in order to improve product quality. The type of research used in this stud...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LPPM of Narotama University Surabaya
2025-03-01
|
| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
| Subjects: | |
| Online Access: | https://jurnal.narotama.ac.id/index.php/link/article/view/1692%0Ahttps:/jurnal.narotama.ac.id/index.php/link/article/download/1692/1161/index.php/tsl/index.php/njts/index.php/maju/index.php/maju/index.php/ijebd/article/view/2595/index.php/tsl/issue/current/index.php/ijebd/index.php/kinerja/index.php/un-penmas/index.php/ijebd/article/view/3098 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850062201813991424 |
|---|---|
| author | Nuryadi Nuryadi Komarun Zaman Priyo Utomo Syamsul Arifin Devangga Putra Adhitya Pratama |
| author_facet | Nuryadi Nuryadi Komarun Zaman Priyo Utomo Syamsul Arifin Devangga Putra Adhitya Pratama |
| author_sort | Nuryadi Nuryadi |
| collection | DOAJ |
| description |
Srikandi Tempe Chips is engaged in the small food industry at this time, Srikandi Tempe Chips companies are competing in very tight competition in retaining customers. So, companies must really consider marketing strategies in order to improve product quality. The type of research used in this study is a qualitative approach, which aims to find out a good marketing strategy, which is associated with the strengths, weaknesses, opportunities and threats owned by UMKM KSM Berkah in increasing turnover and product quality. From the results of this study that has been carried out, it shows that Srikandi Tempe Chips are successful in implementing marketing strategies using SWOT analysis.
|
| format | Article |
| id | doaj-art-8c9dc751ebbf44a99428272003d9c048 |
| institution | DOAJ |
| issn | 2597-4750 2597-4785 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | LPPM of Narotama University Surabaya |
| record_format | Article |
| series | IJEBD (International Journal of Entrepreneurship and Business Development) |
| spelling | doaj-art-8c9dc751ebbf44a99428272003d9c0482025-08-20T02:49:59ZengLPPM of Narotama University SurabayaIJEBD (International Journal of Entrepreneurship and Business Development)2597-47502597-47852025-03-018210.29138/ijebd.v8i2.3098Marketing Strategies in Increasing Turnover and Product Quality of Msme KSM BerkahNuryadi Nuryadi0Komarun Zaman1Priyo Utomo2Syamsul Arifin3Devangga Putra Adhitya Pratama4Sekolah Tinggi Ilmu Ekonomi PemudaSekolah Tinggi Ilmu Ekonomi PemudaSekolah Tinggi Ilmu Ekonomi PemudaSekolah Tinggi Ilmu Ekonomi PemudaSekolah Tinggi Ilmu Ekonomi Pemuda Srikandi Tempe Chips is engaged in the small food industry at this time, Srikandi Tempe Chips companies are competing in very tight competition in retaining customers. So, companies must really consider marketing strategies in order to improve product quality. The type of research used in this study is a qualitative approach, which aims to find out a good marketing strategy, which is associated with the strengths, weaknesses, opportunities and threats owned by UMKM KSM Berkah in increasing turnover and product quality. From the results of this study that has been carried out, it shows that Srikandi Tempe Chips are successful in implementing marketing strategies using SWOT analysis. https://jurnal.narotama.ac.id/index.php/link/article/view/1692%0Ahttps:/jurnal.narotama.ac.id/index.php/link/article/download/1692/1161/index.php/tsl/index.php/njts/index.php/maju/index.php/maju/index.php/ijebd/article/view/2595/index.php/tsl/issue/current/index.php/ijebd/index.php/kinerja/index.php/un-penmas/index.php/ijebd/article/view/3098Marketing StrategyMSMEProduct TurnoverQuality |
| spellingShingle | Nuryadi Nuryadi Komarun Zaman Priyo Utomo Syamsul Arifin Devangga Putra Adhitya Pratama Marketing Strategies in Increasing Turnover and Product Quality of Msme KSM Berkah IJEBD (International Journal of Entrepreneurship and Business Development) Marketing Strategy MSME Product Turnover Quality |
| title | Marketing Strategies in Increasing Turnover and Product Quality of Msme KSM Berkah |
| title_full | Marketing Strategies in Increasing Turnover and Product Quality of Msme KSM Berkah |
| title_fullStr | Marketing Strategies in Increasing Turnover and Product Quality of Msme KSM Berkah |
| title_full_unstemmed | Marketing Strategies in Increasing Turnover and Product Quality of Msme KSM Berkah |
| title_short | Marketing Strategies in Increasing Turnover and Product Quality of Msme KSM Berkah |
| title_sort | marketing strategies in increasing turnover and product quality of msme ksm berkah |
| topic | Marketing Strategy MSME Product Turnover Quality |
| url | https://jurnal.narotama.ac.id/index.php/link/article/view/1692%0Ahttps:/jurnal.narotama.ac.id/index.php/link/article/download/1692/1161/index.php/tsl/index.php/njts/index.php/maju/index.php/maju/index.php/ijebd/article/view/2595/index.php/tsl/issue/current/index.php/ijebd/index.php/kinerja/index.php/un-penmas/index.php/ijebd/article/view/3098 |
| work_keys_str_mv | AT nuryadinuryadi marketingstrategiesinincreasingturnoverandproductqualityofmsmeksmberkah AT komarunzaman marketingstrategiesinincreasingturnoverandproductqualityofmsmeksmberkah AT priyoutomo marketingstrategiesinincreasingturnoverandproductqualityofmsmeksmberkah AT syamsularifin marketingstrategiesinincreasingturnoverandproductqualityofmsmeksmberkah AT devanggaputraadhityapratama marketingstrategiesinincreasingturnoverandproductqualityofmsmeksmberkah |