The role of social media marketing in Ethiopian tourism and hospitality organizations: Applying the unified theory of acceptance and use of technology model
Being one of the modern marketing technologies, social media marketing is effective to reach the right target market and it is widely utilized by business entities and tourism destinations to promote products and services. Through applying the Unified Theory of Acceptance and Use of Technology model...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2024.2318866 |
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