Effects of Media Literacy Intervention on Weight-Control Products Digital Marketing Targeting Adolescents
This study aimed to evaluate the effects of a media literacy education intervention on adolescents’ responses to digital marketing of weight-control products, focusing on media literacy, persuasion resistance efficacy, and purchase intention. Using a quasi-experimental design, the study involved 326...
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| Main Authors: | , , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-11-01
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| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/14/11/1023 |
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