Effects of Media Literacy Intervention on Weight-Control Products Digital Marketing Targeting Adolescents
This study aimed to evaluate the effects of a media literacy education intervention on adolescents’ responses to digital marketing of weight-control products, focusing on media literacy, persuasion resistance efficacy, and purchase intention. Using a quasi-experimental design, the study involved 326...
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-11-01
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| Series: | Behavioral Sciences |
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| Online Access: | https://www.mdpi.com/2076-328X/14/11/1023 |
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| author | Li-Chuan Lin Fong-Ching Chang Tzu-Fu Huang Tai-Yu Chen Chiung-Hui Chiu Ping-Hung Chen Nae-Fang Miao Hung-Yi Chuang Hsueh-Chih Chen |
| author_facet | Li-Chuan Lin Fong-Ching Chang Tzu-Fu Huang Tai-Yu Chen Chiung-Hui Chiu Ping-Hung Chen Nae-Fang Miao Hung-Yi Chuang Hsueh-Chih Chen |
| author_sort | Li-Chuan Lin |
| collection | DOAJ |
| description | This study aimed to evaluate the effects of a media literacy education intervention on adolescents’ responses to digital marketing of weight-control products, focusing on media literacy, persuasion resistance efficacy, and purchase intention. Using a quasi-experimental design, the study involved 326 11th-grade students from a municipal high school in Kaohsiung City, Taiwan, with 189 students in the intervention group and 137 in the comparison group. Conducted in 2023, the intervention group participated in baseline and follow-up assessments and attended four 50 min media literacy sessions, while the comparison group completed only baseline and follow-up assessments with standard instruction. The results indicated that the media literacy intervention had positive effects on adolescents’ conceptual, attitudinal, and critical media literacy, as well as their persuasion resistance efficacy in relation to digital marketing of weight-control products. However, no significant effect was observed on purchase intention. In conclusion, media literacy interventions can effectively enhance adolescents’ media literacy and their ability to resist persuasion. |
| format | Article |
| id | doaj-art-8c4f4409d3434d5a8ece0f0e28ad5f87 |
| institution | OA Journals |
| issn | 2076-328X |
| language | English |
| publishDate | 2024-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Behavioral Sciences |
| spelling | doaj-art-8c4f4409d3434d5a8ece0f0e28ad5f872025-08-20T02:28:01ZengMDPI AGBehavioral Sciences2076-328X2024-11-011411102310.3390/bs14111023Effects of Media Literacy Intervention on Weight-Control Products Digital Marketing Targeting AdolescentsLi-Chuan Lin0Fong-Ching Chang1Tzu-Fu Huang2Tai-Yu Chen3Chiung-Hui Chiu4Ping-Hung Chen5Nae-Fang Miao6Hung-Yi Chuang7Hsueh-Chih Chen8Department of Health Promotion and Health Education, National Taiwan Normal University, Taipei 10610, TaiwanDepartment of Health Promotion and Health Education, National Taiwan Normal University, Taipei 10610, TaiwanDepartment of Health Promotion and Health Education, National Taiwan Normal University, Taipei 10610, TaiwanDepartment of Health Promotion and Health Education, National Taiwan Normal University, Taipei 10610, TaiwanGraduate Institute of Information and Computer Education, National Taiwan Normal University, Taipei 10610, TaiwanGraduate Institute of Mass Communication, National Taiwan Normal University, Taipei 10610, TaiwanPost-Baccalaureate Program in Nursing, Taipei Medical University, Taipei 11031, TaiwanDepartment of Community Medicine, Kaohsiung Medical University Hospital, Kaohsiung 80708, TaiwanDepartment of Educational Psychology and Counseling, National Taiwan Normal University, Taipei 10610, TaiwanThis study aimed to evaluate the effects of a media literacy education intervention on adolescents’ responses to digital marketing of weight-control products, focusing on media literacy, persuasion resistance efficacy, and purchase intention. Using a quasi-experimental design, the study involved 326 11th-grade students from a municipal high school in Kaohsiung City, Taiwan, with 189 students in the intervention group and 137 in the comparison group. Conducted in 2023, the intervention group participated in baseline and follow-up assessments and attended four 50 min media literacy sessions, while the comparison group completed only baseline and follow-up assessments with standard instruction. The results indicated that the media literacy intervention had positive effects on adolescents’ conceptual, attitudinal, and critical media literacy, as well as their persuasion resistance efficacy in relation to digital marketing of weight-control products. However, no significant effect was observed on purchase intention. In conclusion, media literacy interventions can effectively enhance adolescents’ media literacy and their ability to resist persuasion.https://www.mdpi.com/2076-328X/14/11/1023adolescentmedia literacyweight-control product digital marketingeducation intervention |
| spellingShingle | Li-Chuan Lin Fong-Ching Chang Tzu-Fu Huang Tai-Yu Chen Chiung-Hui Chiu Ping-Hung Chen Nae-Fang Miao Hung-Yi Chuang Hsueh-Chih Chen Effects of Media Literacy Intervention on Weight-Control Products Digital Marketing Targeting Adolescents Behavioral Sciences adolescent media literacy weight-control product digital marketing education intervention |
| title | Effects of Media Literacy Intervention on Weight-Control Products Digital Marketing Targeting Adolescents |
| title_full | Effects of Media Literacy Intervention on Weight-Control Products Digital Marketing Targeting Adolescents |
| title_fullStr | Effects of Media Literacy Intervention on Weight-Control Products Digital Marketing Targeting Adolescents |
| title_full_unstemmed | Effects of Media Literacy Intervention on Weight-Control Products Digital Marketing Targeting Adolescents |
| title_short | Effects of Media Literacy Intervention on Weight-Control Products Digital Marketing Targeting Adolescents |
| title_sort | effects of media literacy intervention on weight control products digital marketing targeting adolescents |
| topic | adolescent media literacy weight-control product digital marketing education intervention |
| url | https://www.mdpi.com/2076-328X/14/11/1023 |
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