Digitization of retail as a factor of growth in consumer loyalty
Introduction. The defining trend of modern business models is the active use of digital technologies, which create new opportunities for enterprises to operate in virtual markets and ensure increased consumer loyalty.Goal. Study of retail digitalization processes as a factor in increasing consumer lo...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
North Caucasus Federal University
2024-10-01
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| Series: | Вестник Северо-Кавказского федерального университета |
| Subjects: | |
| Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/2752 |
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